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Even Inside Microsoft, Users Rarely "Bing It" | |
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| Time: 07:38 EST/12:38 GMT | News Source: Fast Company | Posted By: Robert Stein | ||
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That's Daniel Dae Kim, lead actor of CBS' hit TV series Hawaii Five-0, during an early episode in which he casually suggests to his partner that she "Bing" a query rather than "Google" it. To many, the scene wasn't jarring so much for its egregious product placement but for Kim's laughably unrealistic dialogue. After all, few if, say they are going to "Bing" anything. Unlike Google, a brand and word synonymous with search, Microsoft's rival engine has yet to enter our lexicon as a verb, despite CEO Steve Ballmer's hope that it would. That Bing is not a verb reflects the huge challenge Microsoft faces in the space-the service has yet to make significant gains on king Google, which owns two-thirds of the US search market. And now, it appears as if Microsoft has even given up trying to make "Bing" a verb that's as much a part of our web-surfing habits as it is our vernacular. | ||
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