It's like politics. You start out by focusing on your ideas, how you want to improve things, maybe change the world a bit. But as the campaign slogs on, or as the legislation stalls, or the opinion polls begin to dip, you lash out. First at the media - for their "unfair, biased coverage" - then at your opponent. Until finally your "talking points" become little more than a laundry list of the "other guy's" faults and why you think he/she is "unsuitable" for public office.
Such is the case with Microsoft's campaign to win the IT community over to Vista. What started out as a positive effort to promote Vista's many benefits - the "wow starts now" - has devolved into kind of character assassination of its predecessor, Windows XP. At least that's how I'm reading the new white paper being circulated by the folks from Redmond: A classic political hit piece, one designed to cut the "other guy" (XP) off at the knees.
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