In an interview with the 'Wall Street Journal', Sony CEO Sir Howard Stringer comically fluffed his words, proving that Microsoft's Xbox 360 marketng strategy has even worked wonders on the competition.
Stringer made the error during a question regarding the blockbuster movie, Da Vinci Code when he said that, "It also beat Xbox 3 in Europe in its second weekend." What Stringer meant to say was X-men 3, but he obviously had Xbox on the brain. The Wall Street Journal interviewer, Walt Mossberg was quick to correct Stringer who brushed off the error by replying , "There's an obsession!"
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