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Are Mac users smarter? | |
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| Time: 08:09 EST/13:09 GMT | News Source: CNET | Posted By: Todd Richardson | ||
|
Those who surf the Web using a Mac tend to be better educated and make more money than their PC-using counterparts, according to a report from Nielsen/NetRatings. The study also said Mac users tend to be more Web savvy, with more than half having been online for at least five years. And the Mac faithful are 58 percent more likely than the overall online population to build their own Web page and also slightly more likely to buy goods online, according to the report. "With above-average household income and education levels, the Mac population presents a very attractive target for marketers, both online and offline," the research group said. TS Kelly, director and principal analyst at NetRatings, said that his company decided to publish the study after noticing the differences between the demographics of Mac owners compared with overall PC owners. Kelly said Apple Computer is a client, but he said Apple did not commission the study nor was it made aware of the results prior to the report's publication. | ||
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| #1 By 2960 (68.100.19.3) at 7/13/2002 10:12:00 AM |
|
#5,
You couldn't GIVE me a $500 PC. I'd end up replacing most of it within 6 month's. Which is why I build my own PC's. Beyond web browsing and email, $500 PC's aren't worth the cardboard they come packaged in. There's some sad stuff out there in that price range. TL |
| #2 By 415 (68.54.10.120) at 7/13/2002 10:20:26 AM |
|
One thing I've noticed is that for some reason alot of musicians buy Macs.
I think it's for no other reason than the influence of other musicians, because there is probably more high quality audio & music software for Windows. I think musicians are just like the professors group that Sweeper mentions, locked into the Mac world without a real reason why... |
| #3 By 1401 (24.74.51.203) at 7/13/2002 12:51:27 PM |
| What's a Mac??? |
| #4 By 3339 (64.175.43.54) at 7/13/2002 3:10:56 PM |
|
Why are you being so pathetically defensive? The Mac community is a smaller, more discriminating segment of the market. Simple. Every idiot has a PC. People who choose the Mac do so because it's the best solution for them, not the most omnipresent--for them the costs are not an issue because they can get a larger return because of the work they perform. They tend to be wealthier and more educated. Simply look at the areas where you will see larger penetrations of Macs--and I'm not just referring to creative fields. The law industry, architectural firms--not as large a penetration as music and the visual creative fields but larger than their overall marketshare--these 2 segments don't want to bother supporting IT issues. Biotech--simply huge for the Mac. Education--although it's diminishing at the university level--but again these Mac users are more likely than the average PC user to have a degree. As for Music, the reason is simply the better hardware for music--the number of software options doesn't matter because once you are talking about several thousand dollars worth of software, you don't buy into a platform for options, you buy into a platform for the best end-to-end solution--because of Apple's hardware, your purchasing decisions can focus on software rather than requiring additional hardware purchases; it doesn't have to do with style and design: every music studio looks like a hardcore geeks wet dream, not a chic design arthouse.
The appropriate response for a PC user to such data should be: I'd rather know that every poor ass idiot has a PC than be a member of a small wealthy intelligent minority. Doubting this data is simply ridiculous. The interesting thing is that you would expect software developers to target this audience. Of course, most of them don't get it and fail miserably in their marketing, understanding what is important to people who prefer one best of breed software solution which is expensive versus having tons of cheap options that don't do the full job right. Of course, statistically and logically, most software developers can't develop the single best of breed product. This post was edited by sodajerk on Saturday, July 13, 2002 at 15:13. |
| #5 By 135 (208.50.201.48) at 7/13/2002 5:33:20 PM |
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#18, #20 - Reacting Defensively?
Weird, I could care less. I'd have to say both of you are the ones acting childishly. Most everybody else is making fun of it, yet you take it so seriously. |
| #6 By 3339 (64.175.43.54) at 7/13/2002 8:02:11 PM |
|
"Reacting Defensively?
Weird, I could care less." soda, why do you think you represent everyone? That we are all addressing every post to you? That everything is meant for you? Because you hadn't posted before, means we weren't responding to your opinion and that we don't care to hear it. You are one pathetic mofo. |
| #7 By 1401 (24.74.51.203) at 7/13/2002 8:46:09 PM |
| Well, Mac users are smarter than Linux users! That much we know for sure... |
| #8 By 3339 (64.175.43.54) at 7/13/2002 9:38:04 PM |
|
MrSatyre, did your friend buy this machine knowing that HE was dissatisfied with it before he did? That is pretty stupid; he must be a former Win user. Or is it just you who are dissatisifed with a machine that you didn't even buy? That too is pretty stupid. Do you call all your friends stupid and does he know you think he's stupid? That's also pretty stupid. If film, music, and graphics pros are satisfied with the Macs they ARE pruchasing, why are you complaining for them, also pretty stupid.
I guess they didn't need to conduct this survey, they should have just sat down and talked to you. ;-) |
| #9 By 20 (24.243.51.87) at 7/14/2002 2:00:40 AM |
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Mac users always get self righteous when talking about their decision. They try to make themselves sound smart when, in actuality, it's just a religious or emotional decision. "get more work done", "are more productive", etc are all relative terms. Given time to become proficient, they could become as productive or more on a PC. It usually boils down to one of a few things:
- A mac was the first computer they touched, they've known nothing else, so they are afraid of the PC and insult it out of ignorance - They used a PC a long time ago (DOS or Win31) days, hated it (understandable), found a Mac and liked it and still assume that PCs run DOS or Win95. I can understand their disdain for the PC running DOS/Win31/Win95, but the world has changed considerably since then. - They have some variation of #1 and 2 where they used a PC recently, but didn't do so without learning a little bit about it. They made incorrect assumptions and have declared themselves a Mac user for life without knowing all the facts. Before MacOS X, I can't think of a single reason why someone with the proper knowledge of both systems would prefer a Mac over a PC. It just doesn't make sense, there's no reason. With MacOS X, there's a "little" reason (and that is it's Unix code and it's candy interface), but still, performance, producitivity, device support, software support, etc are all better on the PC. So, like I said, it all boils down to a religious/ignorance thing. |
| #10 By 415 (68.54.10.120) at 7/14/2002 2:49:34 AM |
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I figured it all out...
Mac users are better suckers, thus they are easier to dupe, so they buy and read more "academic" books, and they become smarter, thus they have absolutely no common sense whatsoever!!! ;-) This post was edited by IronCladLou on Sunday, July 14, 2002 at 02:50. |
| #11 By 135 (208.50.201.48) at 7/14/2002 1:11:53 PM |
| Rumerz - Looking at Apple and how iron-handed they are with the Macintosh, you would be hard pressed to claim you are honoring any definition of freedom by supporting Apple. |
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