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  Why Microsoft's Xbox ad is so, well, bad
Time: 05:28 EST/10:28 GMT | News Source: ZDNet | Posted By: Alex Harris

Beyond the occasional round of solitaire or a few minutes at a digital pinball machine, I've never played computer games. I've never understood the appeal of interacting--often violently--with a make-believe world. But I know that for many people, computer gaming seems to make life more worthwhile. (And ZDNet has a wonderful site for them called GameSpot.) I'm just not one of them.

But for some gamers, the line between entertainment and reality seems to have blurred. I think these are the people Microsoft had in mind when it produced a TV ad that aired briefly in the U.K. before being pulled as a result of viewer complaints. The spot in question is for the Xbox video game platform. The ad opens in a labor-and-delivery room with a woman giving birth. The child arrives and is shot--missile-like--out of the hospital (I'll skip the somewhat gross umbilical cord detachment) and off into the sky.

From there the boy--naked the whole time, but positioned for tasteful television--goes through his entire life, getting older, losing his hair, and developing wrinkles. He's screaming most of this time, and smoke streams from his body. Finally, he lands in his grave. (If you'd like to see the ad, you can view it here. Caution: Apple QuickTime required.)

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#1 By 1896 (216.78.254.128) at 6/13/2002 6:14:40 AM
Here we are again.

#2 By 1868 (68.9.46.160) at 6/13/2002 7:38:24 AM
You want to see bad ads!!!!!!!!!!!!!
CHECK OUT http://www.apple.com



Da'h it makes my head hurt!

#3 By 6859 (204.71.100.215) at 6/13/2002 9:02:22 AM
Again I say, "whatever."

This, people, is an *AD*. Nothing more, nothing less. If the Brits (those who complained) lost a loved one, I'm sorry; but to claim some sort of distress from an Xbox ad is ridiculous.

I'm offended more by far more real things.

#4 By 2459 (66.25.124.8) at 6/13/2002 12:12:57 PM
I think people would have more fun in life if they didn't constantly over-analyze/over-rationalize everything. Some things (actually most things) are meant to be simply taken at face value and nothing more.

It's kinda like when people spend so much time searching for the hidden meaning or reasoning why an author of a poem or song used a particular word, and I can't help but think that maybe the word used was simply the first thing that came into the person's mind that rhymed.
You can't really tell one way or the other because the author is usually dead, and any explanation given is just an interpretation that may or may not have any meaning which coincides with what the author was really thinking at the time.

Bottom line: It's an ad. Take it as such and move on. It's usually the people that claim to not like something that spend the most time examining that which they don't like.

#5 By 3465 (206.20.132.147) at 6/13/2002 12:40:24 PM
#3-Why does it make your head hurt. Is it too much intellectual stimulation for you. No......................the words are too big!!!!!!! Anything more than 4 letters make my head hurt!
hahahaha

#6 By 2332 (165.247.6.92) at 6/13/2002 2:50:48 PM
#14 - Perhaps bad grammer makes his head hurt... "Think DifferentLY" anybody?

Maybe it's Apple's recent reliance on pretty colors instead of real innovation.

#7 By 3465 (206.20.132.147) at 6/13/2002 4:21:06 PM
#15-and don't forget high quality products.

#8 By 1845 (12.254.231.45) at 6/13/2002 4:35:14 PM
#15 I was wondering if anyone else in world knew how to use adverbs correctly.

#9 By 3465 (68.48.198.36) at 6/14/2002 5:02:33 AM
yea, what a crap letter.

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