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Nokia to rely on Microsoft's Windows Phone 7: 'This is now a three horse race' | |
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| Time: 10:32 EST/15:32 GMT | News Source: ZDNet | Posted By: Andi Stabryla | ||
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Nokia outlined its highly anticipated strategic overhaul, including a decision to use Microsoft’s Windows Phone 7 as its primary platform. The importance of this deal can’t be understated for Microsoft. Nokia’s distribution will make Windows Phone 7 a top 3 platform. | ||
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| #1 By 15406 (209.87.228.158) at 2/11/2011 11:50:12 AM |
| Bye Nokia, it was nice knowing you. Betting the company on WP7 is ballsy, that's for sure, but I don't think it was a smart move. Burst and Sendo might agree. |
| #2 By 9589 (76.6.139.215) at 2/11/2011 2:44:24 PM |
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Wow, the stock market doesn't like it - at least as far as Nokia is concerned. The stock is getting killed today falling nearly 15%. Meanwhile, Microsoft's stock is only down marginally.
Nevertheless, with Nokia losing marketshare to smart phones and its Symbian platform going nowhere fast, it is a smart move on Nokia's part. Time will tell if the partnership will result in gaining market share from Apple and Google. |
| #3 By 8556 (173.27.244.6) at 2/11/2011 3:20:20 PM |
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Windows Phone 7 market share will grow, although slowly. The ads make the phone look a bit stupid. Microsoft is clueless about TV advertising. What they really need to do is not rebut other companies ads but learn from them as to what works. Also, the live tiles should have an option of being much smaller. Most people don't seem to like the "large square buttons".
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| #4 By 28801 (68.44.220.197) at 2/11/2011 7:07:58 PM |
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#3: "What they really need to do is not rebut other companies ads but learn from them as to what works" When have they evere rebutted? When Apple had that whole I'm a MAC nonsense going, most were dieing for Microsoft to set the record straight. They never did.
"Most people don't seem to like the "large square buttons". " Really? Can you post your source? |
| #5 By 8556 (173.27.244.6) at 2/11/2011 10:46:28 PM |
| #4: My apologies. I meant to say that most people love the large live tiles of Windows 7. That's one reason they sold 3 million so far. My point, poorly made, is why not have adjustable sizes on the live tiles? Desktop icon sizes can be changed. Why not a phones? |
| #6 By 23275 (68.117.163.128) at 2/12/2011 8:23:08 AM |
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It is about marketing, really.
I was at a few meetings yesterday and one of them, while not in any way related to mobile devices, did have two people who attended with smartphones - iPhone 4 and 3GS users. The iPhone 4 user had a case with an integrated battery and the heft of the thing was really wild. It was well made - rather tank like and despite the claims, to me the screen looked a little off and grainy - perhaps it was the screen protector he was using. The other fellow, the 3GS user, handed me his phone so I could assist one of his partners in finding our offices. It felt heavy and rather slow. I said: "Wow, these things are heavy...." and they said: "what are you using?" I handed them my Samsung Focus running Windows Phone 7 and as we waited on one fellow to arrive, talked for a few moments about the phones and their differences. They were blown away by the Windows Phone 7 and how fast it was. So was I, frankly, as compared to what we were comparing among the three devices, clearly the Windows Phone 7 environment was faster, easier to use and just made more sense. It also "appeared" brighter, crisper and a lot faster doing basic things. Now it could be screen protectors, or some other factor I don't know about, but just sitting there killing some time, it was clear to me that day to day, Windows Phone 7 could be a good choice for people. Most importantly, none of these people had any exposure to, or knowledge that there was even a Windows Phone 7, much less one as swift and light as the Samsung Focus. Heck, I was surprised by my own reaction to it all, as prior to that I was sort of "Meh" about the whole thing and while I thought/think WP7 has potential, I also think it has a long way to go and a lot of work ahead for all connected to it. Still, I was really surprised by reactions all around, because guys that were clearly in the iPhone camp came away from it wondering why Apple hadn't done similar things as with Metro and Live Tiles. |
| #7 By 28801 (68.44.220.197) at 2/12/2011 9:03:42 AM |
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#5: "I meant to say that most people love the large live tiles of Windows 7." Really, Can you post your source?
Sarcasm aside, There are many reasons phone 7 sales are slow - tile customization is probably near the bottom of the list, in my opinion. Some of the reasons I think we can attribute to lack luster sales are: 1. Immature platform 2. Distrust of Microsoft 3. Unfamiliar UI paradigm 4. Lack of compelling equipment 5. Small number of available apps (at last count the phone 7 store only had 493 fart apps whereas the iPhone app store had nearly half a million) 6. Too long between updates (when you are playing catch up, 6 months is too long to wait for your first update. Mango should have been 6 months out, not “cut and paste”!) 7. Poor advertising (You don’t advertise getting things done on your phone so you can get back to real life when people love wasting time on their phones. I personally like the commercials but I’m 51. That message does not resonate with the target demographic because they would have sex with their phones if they could. Hey that’s the new slogan –“Get more done on your phone faster - even sex.” Now that would be a great live tile!) ... … … 17. Lack of “Live Tile” customization options At least this Nokia deal proves that MS is in it for the long haul. Phone 7: “The rumors of my demise have been greatly exaggerated!” http://www.pcmag.com/article2/0,2817,2376835,00.asp This post was edited by rxcall on Saturday, February 12, 2011 at 09:07. |
| #8 By 28801 (68.44.220.197) at 2/12/2011 9:10:11 AM |
| Lloyd, Have you heard anything about Phone 7 in the enterprise? I think the better target for MS is trying to displace RIM. It seems a more natural fit. |
| #9 By 8556 (173.27.244.6) at 2/12/2011 12:24:39 PM |
| #7: Your point 7 is right on the mark. Microsoft needs to learn what it takes to get people excited about Windows Phone 7 instead of turning them off to it. The ad you are referring to seems to have been geared to business users, a mistake if it was, and just a bad ad if it wasn't. Even your sex comment is on the money. Look at Old Spice to see what creative sex themed ads can do for a comatose product. |
| #10 By 23275 (68.117.163.128) at 2/14/2011 9:44:41 PM |
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#8, Ho boy and way too much, Rxcall.
Recently I did a break down of how to break and exploit keys on the iPhone 4 on Verizon. It was fun, and paid well. It was part of enterprise assessments of mobile devices for our legal customers and the national association of forensic sciences (disclaimer: we develop and host for them and two universities involved in security research). The basic question was whether either iPhone 4, or Windows Phone 7 is enterprise ready and can be used to support analysts, lawyers and examiners and replace RIM, or WinMo 6.x The short answer is no, neither platform is suitable at all. Windows Phone 7 may be this fall, but for now it is very dependent upon third party encryption, when equipped with it, yes, it can be safely used, but too few policies are exposed to make this practical. iPhone is just a disaster in this context and it can be far too easily and entirely compromised and in ways that are so deep and sinister that I could never justify taking such a risk. I don't know whom they hired to design the security, but it is just sloppy. On the surface it looked wonderful, but with only a little effort they systems just fell apart and every key one could want was recovered. |
| #11 By 15406 (209.87.228.158) at 2/15/2011 11:28:28 AM |
| #10: Well, if enterprise integration and security are the two most important issues for them, why are they wasting time with iPhone or WinPhone7??? iPhone has crap security and WinPhone7 is immature. Why aren't you pitching Blackberry, which integrates very well and has proven security. |
| #12 By 23275 (68.117.163.128) at 2/15/2011 1:44:31 PM |
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#10, We're running BB BES for them now. I defended that position, but was asked to evaluate the alternatives in this context. We also run WinMo 6.x, which meets recommended criteria.
Bottom line is that WP7 will have to evolve and likely will and iPhone iOS will have to do similarly. |
| #13 By 228224 (24.200.59.136) at 2/16/2011 2:12:28 PM |
| OK. Three horce race. Who's left out? BlackBerry OS? iOS? Android? WP7? Someone can't add. |
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