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Apple Draws Media Love, Microsoft Withers | |
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| Time: 09:27 EST/14:27 GMT | News Source: PC World | Posted By: Andi Stabryla | ||
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As if more proof was needed, research by Pew's Excellence in Journalism Center shows that Apple has not only captivated fans worldwide, but also gets a dominant chunk of tech news coverage. Archrival Microsoft is at the bottom of the heap, according to the Pew's rankings, with five times less coverage in the U.S. media | ||
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| #1 By 15406 (216.191.227.68) at 9/27/2010 10:21:09 AM |
| Maybe it's the perceptions that Apple is young, cool, attractive & fresh, while Microsoft is seen as old, tired, ugly and evil. But don't worry; within a week, Gartner will come out with an MS-sponsored study that conclusively proves everyone loves MS more than Apple. |
| #2 By 16797 (99.236.143.109) at 9/27/2010 12:04:14 PM |
| #1 Maybe they will. Or not. But one thing is for sure - you will be here to open our eyes over and over again. God. |
| #3 By 15406 (216.191.227.68) at 9/27/2010 12:36:20 PM |
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#2: Isn't the Internet wonderful??? Ha-HAA!!
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| #4 By 8556 (173.27.244.6) at 9/27/2010 3:35:31 PM |
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We all (probably) agree that Apple sees a niche they can dominate and then comes out with creative, very cool looking, and functional gear. Microsoft will take notice and through their slow and often bumbling bureaucracy will play catch-up.
I still dislike Apply for their extortionist parts pricing when repairs are needed (three years ago they wanted $499 for a Mac-mini motherboard). |
| #5 By 8556 (173.27.244.6) at 9/27/2010 4:08:56 PM |
| I wonder how much coverage the iPhone will get for its current Daylight Savings time problem since the issue is New Zealand related. The phone is so cool in NZ that it sets alarms off one hour early. Link is here: http://www.iphonewzealand.co.nz/2010/all/iphone-alarm-borked-by-daylight-savings/ |
| #6 By 23275 (68.117.163.128) at 9/27/2010 7:10:29 PM |
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Take the time to read the inside story of the development of XP SP2. It illustrates the difference very well. Microsoft is a platforms company with well over a billion customers - they have to develop for all of them. The totality of that requirement is just about impossible to comprehend - much less manage and develop for. It's hard to write about that sort of thing in a way that is exciting to anyone but an engineer.
Apple is a products company. It's leader builds what he likes. That works for a lot of people for the same reasons it works for him. It's very easy to write about this sort of thing. In one case the definitions are just about infinite - in the other they are extremely limited and some would argue, limiting. It's easy to see why it is hard to take a platform perspective and apply it to products - one always wants to treat everything as a platform that can be extended however one wants to. I do it all the time and I am much less successful for it - BUT... I am far happier for it - being able to build what I think are very high quality products for nearly any business vertical. It's the differnce between pants and a set of trousers that are exactly cut and sewn to meet the exact needs of the wearer when doing what one does in a "particular" set of trousers. One does have to say that the PC and CE industry are getting very good about allowing both - provided the tools and federated platform are very good - Microsoft has the tools and the federated platform services in spades - so I'd count on them to come close to nailing both before any other comes up with an equal set of tools. |
| #7 By 28801 (65.90.202.10) at 9/28/2010 6:27:18 AM |
| Hardware is sexy, software isn't. |
| #8 By 79018 (67.252.61.198) at 9/28/2010 9:17:23 AM |
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I know I'm not typical, but I have an irrational dislike of Apple, maybe it's their price fixing, or their closed system, or their ad campaign bashing the PC, followed later by their censorship. Maybe it's Steve Jobs.
The iPhone is great, but I bought an Android. I will always look for an alternative. |
| #9 By 143 (216.205.223.146) at 9/28/2010 4:54:31 PM |
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Apple is like the Fox News of the computer world "all flash with no substance".
*Yes we can* say that. |
| #10 By 2960 (72.205.26.164) at 9/29/2010 10:27:37 AM |
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Apple isn't _always_ treated fairly by the press. Through it's history, it has had some rather ugly smear campaigns run against it.
Probably the most notorious was ZDNet's "Apple's Darkest Day" series of bullshit that ran about a decade ago. They came damn close to killing Apple with those bullshit stories. I never saw so many lies and so much conjecture from one publishing company as I saw then. It was utterly ridiculous. |
| #11 By 47914 (75.150.156.89) at 9/29/2010 1:13:29 PM |
| #10 It's almost the opposite now. Apple can "do no wrong" in the eyes of the media. On the other hand, Microsoft has become the GM of the IT world...slow and cumbersome |
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