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  Confirmed: Marketplace will be the only way to get apps on Windows Phone 7 Series
Time: 03:18 EST/08:18 GMT | News Source: Engadget | Posted By: Kenneth van Surksum

The only official way to get apps on a Windows Phone 7 Series device will be to download them from the just-detailed Windows Phone Marketplace. That means developers will have to abide by Microsoft's technical and content guidelines in order to make it in, with the very real possibility of rejection -- sound familiar? Todd told us Microsoft plans to avoid Apple-style submission headaches by making the process transparent and predictable, with a group of Microsoft execs regularly meeting to examine edge cases and refine the guidelines as needed, but even the best intentions can be led astray by a sexy app or two. We also got some additional details on Marketplace and how it's going to work, catch the highlights after the break.

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#1 By 1896 (68.153.171.248) at 3/17/2010 5:50:05 AM
Great! Add no Copy and Paste and we have an iPhone version 1....... four years later.....



#2 By 12071 (203.214.146.194) at 3/17/2010 6:37:58 AM
And no multitasking either... hehe they just have to copy everything from Apple!! :)

#3 By 1896 (68.153.171.248) at 3/17/2010 7:08:44 AM
Btw is it also confirmed that WP7 handsets will not have removable storage?
This is something that seems unbelievable to me but........

#4 By 2960 (72.205.26.164) at 3/17/2010 7:46:12 AM
If it had removable storage, someone might figure out a way to move apps to it.

These App Stores are nothing but a highly protected cash cow for the manufacturers. Control, control, control.

We, as consumers, need to start insisting WE own the friggin' products we buy, and are tired of all the strings attached.


#5 By 17855 (205.167.180.132) at 3/17/2010 8:21:33 AM
#4 amen

#6 By 1896 (68.153.171.248) at 3/17/2010 8:46:14 AM
#4: I do not mind the existence of "App stores" as long as it is an option and not the only way to buy apps. As you correctly stated I buy my phone, I do not bite in the scam of the subsidized, crippled phones, and I am not going to be tied by artificial restrictions.
While I personally like very much, at least so far and based on what it was shown to us, the new UI I am not going to buy a WP7 phone for the same reasons I did not buy an iPhone.
For now my HTC HD2 is all right, sadly in the future I will have to move to Android.....

#7 By 23275 (68.117.163.128) at 3/17/2010 10:11:45 AM
Something I wrote yesterday.

Windows CE 6, the underlying OS supporting Windows Phone 7 Series features provides two events that the developer can handle that apply when a window is minimized (or deactivated as it's called on the single window GUI of a phone). The events are called "Activated" (foreground window) and "DeActivated" (Background Window)
http://msdn.microsoft.com/en-us/library/system.windows.window.deactivated(VS.85).aspx

OnDeactive is when you stop the heavy background processing and persist anything that is vital because you no longer have control over how your application may exit. They have always recommended this and some shoddy developers don’t understand it and leave worker processes running on a timer and kill the battery that much faster.

The idea is that by telling you this kind of stuff up front it won’t be a big shock if you are rejected, because your app is a battery hog. That said, it has been stated in numerous places that they are open to many different paradigms and that it will be taken on a case by case basis. They are actually following their previously defined best practices, by specifying a guideline that promotes healthy battery life and will still be allowing the developer to -> quickly reactivate from memory as long as a bunch of other applications aren’t taking up ram <-. In addition they have added push notification if you don’t need anything in memory 24 hours a day.

(Key Quote as stated in the article)..
"It's highly likely we will suspend (applications running in the background) when a device gets to a low memory state. Microsoft also announced on Monday that Windows Phone 7 Series will have a push notification system that allows programs to get updates and alert the user even when they are not running. " This new “Notification Service” will be featured across the platform and it is one I have heavily leveraged in IEE for Pitt and Awin 3.0. The notification services borrows heavily from protocol handlers that I have used to support federated push services (client “poll” with servers) since August, 2003. We were the first to do such things commercially and with them, we have the ability to continuously sync data and code bits and blend managed code with Win32 API’s and even MCF90 class objects – this is something Thurrott obviously has never seen and it is the key to many kingdoms and support for legacy applications that are still mightily important to enterprises.

iPhone nor Android have anything like this and they either exist in constrained silos or are so undisciplined that the user experience is almost always burned – and the user has no idea why.

#8 By 23275 (68.117.163.128) at 3/17/2010 10:27:02 AM
no Copy and Paste - you don't know this for a certain - so why say it? The reality is that there is a detection service for the things that one is likely to copy and paste and the ability to pass detected items to other apps. It has the effect as copy and paste, but works better on a hand-held device and may be done with one hand. The detection service also works with predictive text and corrections - being able to to select one or more words from a sentence for example and replacing, or correcting them.

Enterprises and developers will be able to side-load applications via at least two mechanisms.
Microsoft has published information about this and more will follow - e.g., from what deployment and management systems native code bits may be loaded from.

This is nothing like the iPhone, or its ecosystem and the utter nonsense about "multi-tasking" is pure bunk. (see above) - it is there and better than it is right now.

The scheduler and memory manager will work with the API and provide the means to run as much as you want - so when you call a previously opened application that is data driven, it will already be updated and ready to go. So it isn't as simple, or the same as it is on the desktop. WP7S is not like iPhone, or Android and it is not like WinMo 6.5. While CE 6.x based, it is a new way of building and supporting applications for MIDS. Comparisons aren't nearly as relevant as some would have us embrace.

#9 By 1896 (68.153.171.248) at 3/17/2010 11:51:27 AM
#8: Iketchum: I say it because this is what Todd Brix from Microsoft confirmed; furthermore he stated that the lack of copy/paste is by design.

http://news.cnet.com/8301-13860_3-20000585-56.html?tag=newsLatestHeadlinesArea.0

A the end is indeed a matter of personal taste: I will sacrify the new UI for "true multitasking" and "Copy and paste"; others will not.......


#10 By 16797 (99.236.87.50) at 3/17/2010 12:46:13 PM
No copy and paste? No Win Phone for me.
Can't put my own application on it without going through App store? No Win Phone for me.


#11 By 23275 (68.117.163.128) at 3/17/2010 1:03:52 PM
Windows Phone 7 Repeats iPhone Flaw - this article slams MS for the oversight.
http://news.moneycentral.msn.com/ticker/article.aspx?Feed=MY&Date=20100317&ID=11269190&Symbol=AAPL

We'll see how this goes. If people do not get how the links work, my bet is the feature will be added back.

Gonzo - you can side-load apps you dev yourself, or via two management mechanisms.

#12 By 95132 (96.25.183.211) at 3/17/2010 1:51:49 PM
Yup this is turning into the flop so many expected.

No multitasking? - wtf?
No cut and paste? - seriously?
No apps but via our store?

No sale with this individual.

I'm not even all that into phones but was looking forward to an updated version of win mobile thinking it might finally be time and be useful, completely disappointed and uninterested in anything they have announced to date.


#13 By 35175 (91.84.187.29) at 3/17/2010 2:08:18 PM
Ugg, this is awful. We've got mobile business apps that we've developed for private internal use. We can't deploy them to the public Windows Phone market place.

What an absolute mess WP7 is turning out to be.

#14 By 16797 (99.236.87.50) at 3/17/2010 2:42:29 PM
"The OS allows one third-party app to run at any given time. Built in apps, like web, email, and phone, all run in the background at the same time without a problem, regardless of what else else is running. "

Good enough for me.

(Source: http://www.neowin.net/news/interview-windows-phone-7-battery-life-copypaste-multitasking-and-more)


#15 By 23275 (68.117.163.128) at 3/17/2010 3:15:28 PM
#13, as stated, there are two provisions for deploying internally developed apps.

#16 By 1896 (68.153.171.248) at 3/17/2010 3:25:11 PM
#15: Iketchum not good for me......
I do not develop apps, I buy and put them on removable SD cards..... using my HD2

I am just waiting to move from a 16GB card toa 32GB one; with WP7 I would have to buy a new handset. Not considering the cost for GB that SD cards manufactures charge compared to what hardware ones will
Apple docet.....

This post was edited by Fritzly on Wednesday, March 17, 2010 at 15:25.

#17 By 23275 (68.117.163.128) at 3/17/2010 3:48:37 PM
#16, Yes, they do seem to have missed the opportunity to support and make happy all people.

I do suspect that a lot of carriers are driving some of the limitations - giving on some points and demanding control in other areas.

I suspect it is their concern over Wi-Fi capable phones running VoIP mobile apps and by-passing both data and conventional voice charges and having no control over that - losing their entire revenue stream to those that insist that "EVERYTHING" must be free - BUT STILL work and be supported as well as paid services.

Of course, the very people demanding all this free stuff are the first to complain and couch their arguments in terms of "choice" and so ironically.... assuming that only big government can assure them that corporations will be forced to provide them with what they demand - until there are no markets except black markets and corruption and bribes are the only way to get anything done... Not at all suggesting you are in this camp... I am suggesting whom you should blame for the restrictions and limitations we're seeing from MS, Apple and others.

Android of course is different, right? For how long? and Google never, ever gave all those email addresses to the Whitehouse... nope.... they really didn't. Sheesh, it is all such a mess and for the very same reason it has always been - people believing that they are entitled to things they did not earn. Gawd... twice in one lifetime... who'd have thought I'd live so long.... only this time, there will be no victors... only those left alive and envious of those that are dead. A'course, I'm nuts for suggesting any of this has anything to do with limitations on a Smartphone, right? Right......

#18 By 16797 (99.236.87.50) at 3/17/2010 4:03:42 PM
Is this Active Glenn Beck now?? :)

#19 By 23275 (68.117.163.128) at 3/17/2010 9:31:26 PM
Windows Phone 7 Series will have copy & paste, soon after initial release
http://www.istartedsomething.com/20100318/windows-phone-7-series-will-have-copy-paste-eventually/

My bet is that CCP will be in the initial release. If not.... Rucee has some splain'in to do.


#20 By 1896 (68.153.171.248) at 3/17/2010 9:46:12 PM
# 19: What a pathetic B category telenovela this story is!

Todd Brix, Senior Director for Mobile Platform Services Product Management,stated “We don’t enable copy and paste and we do that very intentionally"

Now an "unnamed" source says that it is something that is “a scenario” which is still quite different than "Windows Phone 7 Series will have copy & paste, soon after initial release"

Whatever it the outcome will be it is indecent that a company as MS and its higly paid (overpaid?) executives and managers cannot handle the entire issue any better.

This post was edited by Fritzly on Wednesday, March 17, 2010 at 21:50.

#21 By 23275 (68.117.163.128) at 3/17/2010 10:25:27 PM
#21, Yep.... it is a mess.

The main thing to remember however, is that Microsoft will not risk allowing something like this to derail the positive buzz and momentum Windows Phone 7 Series has thus far gained.

They cannot allow something like this to so affect the early perceptions about the platform.

Similarly, they cannot allow ambiguity to continue around the enterprise options for the platform and how one can side load apps outside the marketplace - and seriously Fritz, I could have that running for you in about 15 minutes. It is not hard. So don't let that sway your opinion about it - but do look for clarity on that subject very soon. As I said, MS cannot allow ambiguity around this and carriers have got to understand that they need to fear users less than they do. The snotts ripping off content and services are not as numerous as they fear.

#22 By 1896 (68.153.171.248) at 3/18/2010 9:33:08 AM
#21: Iketchum enjoy the latest episode of the saga:

http://www.engadget.com/2010/03/17/microsoft-on-copy-and-paste-in-windows-phone-7-series-people-d/

IMO this is the cherry on top of the cake:
" Microsoft's research shows that people mostly want to view and comment on documents, not move things around."

This is getting better than "Lost".......


#23 By 23275 (68.117.163.128) at 3/18/2010 9:48:07 AM
Engadget has to defend their initial reporting, which is of course, accurate; however, given the uproar, and the potential to harm the perception around the platform, which so far has been largely, positive, count on seeing CCP being available - in addtition to "Smart-Linking"

(Interestingly, Blackberry's OS has both of these and CE has facilities for both - which are largely up to device manufacturers and carriers - up to now).

As I have said, there are trade-offs and horse trades that have characterized much of the industry and the variances in what users and enterprises are able to access by way of features. Windows Phone 7 Series does seek to normalize that and make things more consistent for consumers, while leaving options open for enterprises regarding centralized management and side-loading of custom mobile applications. (developers and savvy end users have the same facilities if they want them). So we'll see how/when this plays out and who will have to back-pedal, if anyone. This one seems like such a no-brainer that it could have been avoided - same drill with background tasks, suspend/resume, etc... the very vocal tech crowd and pundits coloring it all the way down the line. Things we see as fundamental don't factor in a lot of markets. One thing Apple does know, that Microsoft counts on partners covering, is that you cannot sell to everyone. Not everyone is going to like what you do. Platforms as big as Microsoft's depend upon third parties filling gaps - so the messages and marketing seem to be all over the place - so broad "choices" and trying to sustain them, are what is really behind much of this and the disconnect between MS and the market. Apple leverages this by controlling everything and serving their market. It's ironic that Apple benefits so greatly from the very choices and price pressure that make the PC and Win Phone side so challenging.

#24 By 62611 (74.98.85.121) at 3/18/2010 2:06:50 PM
It will have multitasking, it will have copy and paste. There is a lot of misinformation out there about this.
Cut and paste may not make it in by launch but it will be in. Multitasking is there. When you switch to a new app it suspends the state of the previous app thus saving battery life. When you go back to the previous app you can continue right where you left off. Some apps will continue to function in the background and not be suspended. It all depends on how it affects battery life.

apps will be available from the website, or directly from the phone or from the zune marketplace. You have 3 places to get them.

This is all discussed in the windows weekly podcast that is recording now. I recommend checking it out.

This post was edited by archer75 on Thursday, March 18, 2010 at 14:08.

#25 By 1896 (68.153.171.248) at 3/18/2010 2:52:09 PM
#24:
WM 6.5 is multitasking, "True multitasking" if you prefer, and I can use Voip with. I do not think you could with WP7; same for GPS

Apps: no matter what the vehicle to deliver apps, the repository is still MarketPlace, and has a remote killer switch. Also no cabs, at least not for "Joe Smith".....

But as I stated before it is only a matter of personal preferences; I did not like the iPhone before and, based on what MS is stating I do not like the WP Phone; others will... how many iPhones have already been sold?

Features will be added in the future? Excellent, I have an open mind; if and when I will check, as usual, what is on the market and choose what I like most. My wallet is pragmatic.... as the owner of it.

This post was edited by Fritzly on Thursday, March 18, 2010 at 14:52.

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