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Microsoft's Ballmer calls Google dual OS strategy perplexing | |
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| Time: 15:31 EST/20:31 GMT | News Source: TechFlash | Posted By: Kenneth van Surksum | ||
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Microsoft has been purposefully quiet about Google's plans for a new PC operating system -- until now. Answering questions at the Microsoft Worldwide Partner Conference in New Orleans this morning, Microsoft CEO Steve Ballmer said Google's strategy with its Chrome OS isn't clear to him, particularly because its Android mobile-phone operating system is being expanded to netbooks. | ||
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| #1 By 8556 (173.27.241.22) at 7/15/2009 8:27:55 AM |
| "Google's strategy with its Chrome OS isn't clear to him." Google needs to put Ballmer in the loop so he understands their strategy! |
| #2 By 15406 (216.191.227.68) at 7/15/2009 9:36:47 AM |
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The first thing I thought of was this little ditty from Sun Tzu:
First they ignore you, Then they ridicule you, Then they fight you, Then you win. Since MS considers everything & everyone a threat, they are never at step 1. MS is on step 2 with Chrome OS. They're on step 3 with Linux in general. Ballmer mocks Google for having two client OSes, but didn't MS sell XP and Vista concurrently? Right now I can buy Dell or HP servers with either WS2K3 or WS2K8. Why two server OSes?? Why the madness?!?!?! Lastly, the Chrome OS PR thing mentioned how the two OSes are meant to serve different markets with some overlap, of course. This will lead to better consumer choice and innovation. No wonder Ballmer is confused. |
| #3 By 3 (213.81.83.50) at 7/15/2009 10:29:17 AM |
| They really need someone who is a good public speaker in front at these things from MS - Ballmer needs to go right to the back. |
| #4 By 23275 (24.196.4.141) at 7/15/2009 10:37:34 AM |
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Le me see here... we have Intel's Moblin, ASUS's ExpressGate, Google's ChromeOS, Apple's iPhone OS, and ... and ... Google's Android.
There's another player, but none of you are talking about it (more in a second). While people will refuse to accept the simple and insist Steve Ballmer said something else, the man was asking simply: "What's the point of two different platforms competing against one another on the same devices (initially)?" and before anyone freaks... Windows is a platform and the classes and foundations that work in one, largely (but not entirely) work for others (reflecting on apps compatibility where bad devs practiced bad habits for years). It's a good question. It's a valid question and as interesting as any of these "platforms" may be, it is confusing. <Latch, go nuts man... we both know that what you'll present won't have any technical merit at all - and that does matter>. Issues now largely obviated by XP Mode on Windows 7 Pro, Ult and Enterprise. A lot of the platforms I mentioned are good at a few things and they have their uses IF one doesn't expect much, or do much by way of "producing." So long as one's device usage is on the consumption side, they do ok. They can and do add to device clutter - the "stuff" people pack around. For producers; you know, people who do things that create value and build wealth, they are not as ideal as a more capable platform. cont... (if you like) |
| #5 By 23275 (24.196.4.141) at 7/15/2009 10:49:29 AM |
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from #4 above...
As the capabilities inherent to small notebooks (netbooks, or some kind of iPad, or iTablet) increase and Windows 7 improves in the areas of hybrid-sleep, hibernation and power consumption, the need for and relevance of many of the instant-on platforms degrads. Producers of content always want more and their needs will be reflected in a more complete and capable system - hence why Windows XP kicked the crap out of *nix on existing netbooks. We disable ASUS's ExpressGate on the systems we build and devote on-board drives for use as hybrid-hard drives accelerating all things Windows. Sub-2 to 4 second sleep and wake is common and sustainable and it obviates the need for the deprecated experience offered by an instant-on on-board *nix. Consuming visual content on any phone, no matter how good it is, isn't appealing to many people and as so many have noted, it sucks the life out of a battery - and for those without background tasks, it more than reduces the utility of the device. Google's recent announcement of ChromeOS was designed to do one thing - disrupt Microsoft and force them to respond - taking them off their own message - even a little. Cont... |
| #6 By 23275 (24.196.4.141) at 7/15/2009 11:02:49 AM |
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from #5 above...
Why MUST Google do as they have done? So many people assume that it is always Microsoft responding to company a, or b and or product y, or z. The world does not work that way. All parties in any contest "get to do stuff." Microsoft does plenty of "stuff" and Google's management team are no fools - they monitor and respond as they must - just as Apple does/did with its ads, etc... They understand that Windows 7 is good; that it is fast and offers a good experience on "netbooks." They also know that devices of every type are becoming more powerful and certainly capable of supporting Windows 7. They know this trend will continue. The sober among them will admit that Microsoft's origami project, natural interface technologies - especially the combination of touch and speech, already stand as foundations and examples of leadership. We can debate how well each has executed, but again, the sober among them (and I reason they all are), will admit what is true. Cont... |
| #7 By 23275 (24.196.4.141) at 7/15/2009 11:12:56 AM |
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from #6, above...
I recall well, the words of a wide old Colonel: "They other guy (the enemy) gets to do stuff, too!" The lesson: "plan all you want. Execute perfectly, but be prepared to respond and always maintain agility while you execute your own plans." I'd add: "shape the other guy, or he'll shape you!" Google has responded, because it is scared and does not know what to do. Apple is as scared, and they both should be. Now on to what none of them, including Microsoft, has said... Microsoft has a Gazelle and she's as smart as she is fast (back to on-board drives). Gazelle already can do what ChromeOS does and better. Gazelle can support sessions, apps, data and click-to-run virtual environments - including those installed in the main host OS and its stored/caches objects - equally well and as seamlessly as need be. Anyone looking at how Office 2010 is architected should be able to see it. It is entirely virtual and it can exist across a federation of names spaces - be they resident combinations of on-board Gazelle and Windows 7 hosts, and/or include any cloud formation one cares to connect to. Gazelle can reach across and out of its named space and fetch data and code bits from its host - these are sync'd in both directions as well as outwardly to connected services in all cloud formations in every hemisphere. Cont... |
| #8 By 23275 (24.196.4.141) at 7/15/2009 11:26:04 AM |
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from #7, above...
Google and Apple are smart enough and pay close enough attention and Google, not Microsoft, knows that the banging it hears in its collective ear is a clock ticking on the bomb that is Gazelle. It also knows that time is on Microsoft's side. Interestingly, Apple will respond with a real hit - a pad, or tablet of some type and it will do well. There is enough market for them to do well with such devices and it will carry them. All well and good for them. I applaud that, but I'm not going to think for a second that they are doing anything truly unique. They'll do better in key markets, with what others have already done less well. They get to do stuff, too. The battle is, as I have said many times, in services and software - where leading with services is intentional. Yes, Microsoft will lose a great many channel partners, but the fact is, it won't need them. It will retain developers, of course and that's all it will really care about. Click-to-run (named over from ClickOnce) is more than just a name. It's the starting point for a universal virtual named space that is shaped by whatever one needs or wants to do. Office 2010 and what it represents in that space (no pun), had to have been like witnessing the Ivy thermal nuclear device tests to Google. Gazelle is just another app that leverages it and as an instant-on environment that can communicate and sync across local and remote federations, it's decades ahead of Google and at a place Apple will never see. cont... |
| #9 By 23275 (24.196.4.141) at 7/15/2009 11:51:40 AM |
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from #8 above and final (I promise)...
It astonishes me that so many tech pundits and people working in the channel hail so much that is Google and or Apple. Google does want or need a channel and could give a rip about enabling partners as Microsoft has done. With Apple there no channel at all. They killed it off and mopped up the value for themselves. Microsoft on the other hand... they need all people. Let's do some summarizing: Windows 7 is coming and its fast, lighter and good enough. Gazelle is coming and localized flash drives and or boot options on conventional drives make it an awesome Windows 7 partner. The smallest of note/netbooks is becoming more powerful and most can, or already ship with mobile broad band solutions. Office 2010 is entirely virtualized and sync's with multiple local and remote caches. The best of what will come in HTML-5 is already in IE 8 and more will come ahead of any formal spec - emphasis here on caching upon which all of the above depends - hence why MS wants to break HTML-5 into parts and get the best out earlier. MS is emphasizing services over software - it will share recuring sales revenue with soon to be unemployed channel partners. Small groups of devs will collaborate and leverage Azure - and perhaps survive until someone ogranizes them into the new companies that will emerge. Google has been fatally wounded - and I think they know it. Apple will thrive and continue to pretend it invented it all - and many people will but it. Free Internet content will die and be replaced by paid content packages from those it initially killed off. That content represents real assets - and that matters. You never would have seen Gazelle as it is now, if hybrid hard drives has taken off, or if SSD's had been larger and less costly. That's a good thing, because we needed virtualization of the named space - we need it more now. If I am wrong and Google wins we'll enter a world I want no part of - where the definition of evil is simply inconsistent with my own. I mean... we have a class of people that think it is just horrible for the NSA to collect information (under strict oversight) on maniacs that murder people, while they give a pass to a corporation that has more information about each of us, than any government has ever had and they sell it for a profit?!?!? |
| #10 By 15406 (216.191.227.68) at 7/15/2009 1:02:57 PM |
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I could have summarized all that much more succinctly:
Microsoft: Yay!!! Everyone else: Boo!!! |
| #11 By 17855 (205.167.180.131) at 7/15/2009 2:44:55 PM |
| Latch, I was waiting for your counterpoint on this one. While lketchum is very thorough I dont see an end to free content or open source. Will open source be a viable alternative? My answer is no more than they are today... |
| #12 By 15406 (216.191.227.68) at 7/15/2009 3:24:07 PM |
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#11: Quantity is not a replacement for quality. A lot of what Ketchum said over his 6 posts was irrelevant to what we were talking about, but it was probably meant to serve as an MS infomercial mixed in with his rah-rah, pro-MS anti-Apple/Google slant.
Open source software, to use the term generically, is already at the point of being good enough. It can power the smallest devices and the largest supercomputers. Companies, cities and whole countries are switching to it for the cost savings and ultimate flexibility. It will only evolve further to the point of making the OS a commodity, and this is anathema to Microsoft. The mindshare problem that Linux has can be overcome over time if the right proponent comes along. Your grandmother has likely never heard of Red Hat, SUSE or Canonical, but she may very well have heard of Google. I laughed when Ketchum wrote Google's obituary and I thought that MS is just as likely to decline over the next 20 years as Google. Rome fell and so, too, will Microsoft. MS software can be easily replaced these days, and they don't have the iron-grip control over the market like they used to. Their fall is inevitable and anyone arguing otherwise is a fool. |
| #13 By 143 (216.205.223.146) at 7/15/2009 10:18:05 PM |
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The glare from Ballmer's head is overwhelming.
"One glowing head to rule them all" This post was edited by donpacman on Saturday, July 18, 2009 at 13:50. |
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