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Did Microsoft Miss the CRM Boat? | |
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| Time: 14:04 EST/19:04 GMT | News Source: NewsFactor | Posted By: Byron Hinson | ||
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With no home-grown CRM products yet on the market, Microsoft appears to be lagging behind the pack. Can the software heavyweight catch up and achieve a leadership position in the CRM arena? The experts think so. Two of the main issues ahead for the Redmond giant will be whether it can leverage its acquisition of Great Plains and its introduction of the .NET architecture to gain a CRM advantage. "They've made these announcements and will not come out with applications until September," Aberdeen research director Karen Smith told CRMDaily.com. "We'll learn a lot from the execution." | ||
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| #1 By 135 (209.180.28.6) at 5/1/2002 5:50:19 PM |
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I thought Great Plains was primarily an accounting package for small businesses. Sort of a step up from Quickbooks.
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| #2 By 3339 (65.198.47.10) at 5/1/2002 8:19:52 PM |
| soda, the answer's yes and no. GP is a bit more accounting-oriented then some CRM tools (although many now do cover accounting--some even started as pure accounting tools), but it's not really a more advanced Quickbooks. Think about the relationship part: most CRM packages allow tracking of prospects, prospects as they become clients, sale forecasts, sales, etc.... Yes, GP does provide accounting capabilities but it's much more focused on relationship tracking and management than a focused program like QB. |
| #3 By 3653 (65.190.70.73) at 5/1/2002 10:33:40 PM |
| MS has definitely not missed the CRM boat. They typically enter into fragmented industries (and if you know anything about CRM, you know its fragmented). |
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