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Apple near saturation point for iPod, iTunes use by teens | |
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| Time: 16:34 EST/21:34 GMT | News Source: AppleInsider | Posted By: Andre Da Costa | ||
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The results of Piper Jaffray's 17th bi-annual teen survey are in, showing Apple to have broadened its lead in the areas of iPod consumption and iTunes usage -- both of which are nearing their saturation point -- as the company moves to translate these successes to its iPhone business. Overall, 92 percent of students said they currently own a digital media player, up from 87 percent a year ago. Of these students, a resounding 86 percent reported owning an Apple-branded iPod, an increase of 2 percent from the same survey conducted in the fall of last year. Just 4 percent of students admitted to owning a Microsoft Zune. | ||
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| #1 By 23275 (172.16.10.31) at 4/8/2009 5:26:08 PM |
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This is not news. It has been this way for some time.
Apple was extremely smart to follow up with a consumer oriented convergence device with the iPhone and even smarter to open it up to devs. The model and much of the execution was brilliant. The challenge for them is how to grow further, what is already well evolved - same drill for MS. Both will do equally well as they transition to the "cloud" - partners in either companies' channels will get hammered and hard - unless they can and have expected this and don't care about which cloud they are in. I do predict that just like MS has always done, they'll best exploit developed markets. No one is better at that. Finally, Apple had better get their ASLR implementation fixed and quick and parallel to much better security mitigations - layers, like Vista/Windows 7 as fast as they get devs over to native 64 bit driver support, or they're done. MS wisely got the foundation right first - not like Apple had much of a choice.... MS did one other thing well... they embraced their own faults well.... the took a sniff, said: "Yup we stink some of the time" (and improved). Apple seems to have done the reverse to a sniff and said: "Oh man... my own brand is sooooo good" - blvug was right when he called it here... Mach is the problem and it's going to be interesting to see Apple work their way out of it. |
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