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  How Apple gained the upper hand on Microsoft
Time: 11:36 EST/16:36 GMT | News Source: ZDNet | Posted By: Robert Stein

I’ve just been working my way through hundreds of emails released as part of the Vista Capable lawsuit (if you want to read along at home with me, you can download them from here) and there’s one phrase that keep coming across that might explain why Apple got the upper hand on Microsoft with Vista. The phrase is “Good Better Best” and it’s used by Microsoft engineers and executives to describe the different different Windows Vista experience that users would get depending on the level of hardware available.

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#1 By 28801 (65.90.202.10) at 11/20/2008 11:55:22 AM
I will take Vista's growth rate over OSX any time.

#2 By 17855 (205.167.180.130) at 11/20/2008 12:17:31 PM
Pardon the pun, but this is Apples and Oranges. Also I have yet to see Apples market share come even close to Microsoft. This is purely designed to bring traffic to ZDNet for marketing revenue.

#3 By 15406 (216.191.227.68) at 11/20/2008 1:38:50 PM
Quantity is not quality, and market share is not a valid metric when comparing the user experience.

#4 By 28801 (65.90.202.10) at 11/20/2008 2:31:20 PM
It's a start!!!

#5 By 15406 (216.191.227.68) at 11/20/2008 3:01:08 PM
It's kept Bill in ivory back-scratchers all these years.

#6 By 23275 (173.16.8.59) at 11/20/2008 4:39:33 PM
You nailed it, Latch; Apple offers "an experience" - as in one(1) - as defined by dear leader himself.

I'll take Windows and "Experiences" - as defined by the individual, for the win.


#7 By 15406 (216.191.227.68) at 11/21/2008 3:10:41 PM
#6: Apple offers "an experience" - as in one(1) - as defined by dear leader himself.

Kim Jong-Il's running the Apple UI team now?

I'll take Windows and "Experiences" - as defined by the individual, for the win.

Step forward and claim your kewpie doll. I wonder, when you mentioned 'experiences' did that include the 'Vista Capable' experience?

#8 By 23275 (71.91.9.16) at 11/23/2008 12:22:13 AM
*Vista capable* experiences are among those available for people, yes. The distinction and associated marketing were pretty clear about the differences between capable and premium - MS even made idiot proof cartoons for people in retail sales to educate them about the logo programs.

As for any builder worth his/her salt, one would have to be incompetent to not have seen the differences and be able to reason what was behind them... I wrote about those differences and probable causes nearly a year before the story and lawsuit broke - it wasn't hard to see and as I have said here, one would have to be just about incompetent as a builder and business person to not have seen it. http://blog.libertech.net/blogs/lketchum/archive/2007/05/25/windows-vista-home-basic-why-gdi-persists.aspx

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