Contrary to what Microsoft's .NET spin doctors would have users believe, the software powerhouse is not likely to dominate e-commerce the way it now rules the desktop. ".NET will not radically change Microsoft's position within e-commerce," Giga Information Group analyst Andrew Bartels told the E-Commerce Times. "It will not be a breakthrough." Microsoft entered the e-commerce space years ago with portal and shopping sites and commerce servers, but the company has yet to rise above also-ran status in the industry. And pundits said there is no reason to think .NET will dramatically improve Microsoft's e-commerce rank.
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