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Microsoft and Digg Team Up in Advertising Syndication Agreement | |
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| Time: 19:15 EST/00:15 GMT | News Source: Microsoft Press Release | Posted By: Jonathan Tigner | ||
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Digg Inc. and Microsoft Corp. today announced an agreement in which the two companies will collaborate to bring relevant advertising to the more than 17 million unique monthly visitors to Digg, an innovative Web site that harnesses the collective wisdom of the world’s online audience to prioritize the overwhelming amount of content available on the Web. Microsoft’s advanced advertising technology and sales force combined with Digg’s unique and growing user community make possible the three-year collaboration, grounded in the companies’ commitment to technological innovation and user experience. As part of the relationship, Microsoft will be the exclusive provider of display and contextual advertising on Digg. The two companies also agreed to work together on future technology and advertising initiatives. | ||
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| #1 By 3653 (68.52.143.149) at 7/25/2007 8:08:39 PM |
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Ok, this is nothing but sweet sweet hilarity. the thought of the msft haters faced with a page full of ads, that if clicked... puts $ in msft's pockets.
Thats tantamount to torture. |
| #2 By 15406 (74.104.251.89) at 7/25/2007 10:17:21 PM |
| #1: What ads? Firefox + Adblock = a much cleaner viewing experience. |
| #3 By 3653 (68.52.143.149) at 7/26/2007 12:14:09 AM |
| microsoft appreciates your support latch. Cause when advertisers see that 99% of their clickthrus come from IE, and only 1% comes from firefox... I'm sure they'll rush right over to support ff and its opensores cousins. |
| #4 By 12071 (203.206.255.210) at 7/26/2007 7:50:09 AM |
| #3 I hope that advertisers stay as far away from all the other browsers as possible as per your suggestion! You're more than welcome to have them all! |
| #5 By 23275 (24.179.4.158) at 7/26/2007 8:19:36 AM |
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"A polite request for complete candor..."
Dear, AMBer's, anti-open-free-market, beer swilling, loafer wearing, iPhone toting, metro "product" in the hair candy asses, We need your help and candor. We can't reconcile how on one hand you suggest that "all software should be free and if any revenue is made that it can be made via ad supported online services, and on the other hand you suggest that all ads not only may, but should be blocked." What we need your help and ideas about is exactly who in the phk is going to then pay for the invention, creation and distribution of all the software and media content that under your plan, would be free of both fees and ads? If what you really mean is that you "just want to steal everything", that is okay - just be candid about it and let us know - not saying we won't drop a smart bomb into one of your back pockets or anything like that.... just saying... we'd appreciate a moments candor. Thank you, The rest of the planet that works for a living, pays taxes and provides the lighting for your basement home. P.S., We've sold the house and have moved to an undisclosed location. Don't worry, the new owner, a big hairy man toting a bottle of Gin, said it would be fine if you stayed on... he also said something about turning your porch into a jungle gym. We told him you used to like the swing as a child. |
| #6 By 15406 (216.191.227.68) at 7/26/2007 10:23:34 AM |
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#3: btw I think you're a little confused on the web ad model. When someone at Digg clicks on an MS ad, MS doesn't get money; MS gives money to Digg. Just like on Slashdot, which is saturated with MS ads, clicking the ad gives Slashdot money.
#5: We can't reconcile how on one hand you suggest that "all software should be free and if any revenue is made that it can be made via ad supported online services, and on the other hand you suggest that all ads not only may, but should be blocked." Since you've quoted most of this text, it must be a real quote. Can you attribute it, or is it just a lame attempt to lend your statement weight by enclosing it in quotes for no good reason? Nobody here that I know of advocates that all software or services should be free. And, for the record, I do not mask all ads -- just the fantastically annoying ones. Right now, I can see an ad for Amazon.com. However, I do not see the jumping, moving, blinking, talking piece of crap at the top of the page. Using your own example, do you watch any television? Do you stay and watch every single ad during the program, never once getting up to get a drink or use the bathroom? Do you fast-forward through commercials on your PVR or VCR? To use your own example, you are a thief if you don't mentally digest every commercial that appears during the broadcast. |
| #7 By 23275 (24.179.4.158) at 7/26/2007 11:29:04 AM |
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#6, Uh.. no. The counterpoint is not relevant in our case.
Like many people, I pay for television content - premium HD channels and don't watch any ad supported commercial television. When the TV is on a news channel, it is muted and more to add a little movement to the room. The kids watch about zero TV - they play every sport one may imagine or they are busy with friends and or homework. The older ones are either in, or done with college. When we do consume media it's in the form of movies from a large library we maintain in disc and server form. The profile is very typical of a lot of the families we work with. Very few people we know or work with watch much television. We all read and write about six hours a day and prefer it to others forms of entertainment. That is also much more common these days - over TV. And yes, I do click site ads and read some of the advertising material for products of relevance to us - by intent and to support the sites we use. Sites we support are this one of course, but also many others. |
| #8 By 32132 (142.32.208.232) at 7/26/2007 12:17:31 PM |
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#6 "When someone at Digg clicks on an MS ad, MS doesn't get money; MS gives money to Digg."
Not necessarliy. "As part of the relationship, Microsoft will be the exclusive provider of display and contextual advertising on Digg." When somone clicks on an ad on Digg, the advertiser (which may or may not be Microsoft) gives money to Digg and Microsoft recieves a fee. |
| #9 By 32132 (142.32.208.232) at 7/26/2007 12:27:48 PM |
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Microsoft also has signed a big deal with EA.
http://www.tgdaily.com/content/view/33086/98/ "Redmond (WA) – Microsoft subsidiary Massive Incorporated has scored a huge in-game advertising deal with Electronic Arts. Starting in the fall, select EA sports games like Madden NFL 08 and NASCAR 08 on the Xbox 360 will feature streaming ads on virtual billboards and posters. The ads will be streamed via Microsoft’s Xbox Live network when the games are idling. The upcoming NHL 08, Tiger Woods PGA Tour 08 and Skate will also have in-game ads by Massive. Massive acts as a broker between game developers and advertising companies by assisting in the creation and support of the ads. Game advertising is much trickier than traditional web banners because of the high definition 3D nature of many games (especially on the Xbox 360). Gamers expect high quality content and a poorly made ad could conceivably turn people away from buying the product and even the game itself. In addition to Electronic Arts, 41 other companies have struck deals with Massive." |
| #10 By 15406 (216.191.227.68) at 7/26/2007 1:13:43 PM |
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#7: So, you don't watch any commercial-supported TV, and your kids just don't watch TV at all. Now I've heard it all.
When we do consume media it's in the form of movies from a large library we maintain in disc and server form. I thought format-shifting was illegal, you scurvy dog. The profile is very typical of a lot of the families we work with. Very few people we know or work with watch much television. We all read and write about six hours a day and prefer it to others forms of entertainment. That is also much more common these days - over TV. Honestly, I'm not sure which planet you're from but I wouldn't expect Earth to be on the short list. |
| #11 By 23275 (24.179.4.158) at 7/26/2007 1:48:04 PM |
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#10, You're funny and make me laugh <seriously>.
No, we don't - never have. Has a lot to do with taste and simply not liking what is broadcast. We do like movies and we watch a few each week and buy a great deal of them. Some 700 now. My personal favorites are the newer animated films, and old 50's era horror pics. I love how my youngest reacts when I play one - he protests playfully, but watches right along with me. Documentaries [Planet Earth on HD DVD is amazing], are another favorite. The kids hate TV, as much as they do soft drinks, or fast food [so we cook a lot of tea and every meal - the kitchen opens at 6 AM and closes at midnight and would make any Army mess sergeant proud]. "Build your body - build your brain" is a very common phrase the kids hear - about as often as, "Move with a purpose." HD media and computers are considered vital tools for learning and fun. Actually, there are several legal means to rip and store purchased DVD's - where hardware and software providers work with the industry and the DVD Forum and provide a protected path. Many people do it, though its high cost may never allow it to enter the mainstream. With the right kit, one can legally store and distribute several petabytes worth of content throughout one's home and commercial licensing is available. If you're interested, write me privately [I'm sure you can find my address], and I'll let you know how we do it and how you can, too. LOL - yes, we're from this planet - we've just chosen to make our small part of it suitable for ourselves - give it a try, I'm sure you'll like it - choosing your own "world" as you do. |
| #12 By 12071 (203.185.215.144) at 7/26/2007 7:28:18 PM |
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#5 "all software should be free and if any revenue is made that it can be made via ad supported online services, and on the other hand you suggest that all ads not only may, but should be blocked."
How did you equate online services (and support which is what you really should have mentioned given that Mr GPL himself states support as being the revenue model is most likely just about every speech he has ever made - but I guess that shows just how out of touch you are with the GPL and open source in general) with ads? Sure ads bring in money, but so do a lot of things, you can still earn money without ads. So please answer that one before continuing with your on a soapbox speech where you proceed to sh*t on everyone and everything that you disagree with (the iPhone must be the latest thing that's giving you the sh*ts). I don't click on ads, never have and honestly cannot see myself doing so anytime soon. They just don't work on me and I'd rather save the bandwidth and screen real estate by not downloading them in the first place. But as I said to Mr "Don't say anything bad about Microsoft", you are more than welcome to have all the ads with your Internet Explorer browser - if 99% of the click-throughs comes through there then no-one is losing out any money by not providing me with the annoyance int he first place. A Win-Win situation if you like! p.s. Can we please fix the login? It's only thanks to Firefox that I was able to go back and retrieve my message (forgot to copy and paste it this one time) |
| #13 By 3653 (68.52.54.161) at 7/26/2007 11:55:05 PM |
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Sorry I checked this thread so late today, after the crazy latch quote...
"#3: btw I think you're a little confused on the web ad model. When someone at Digg clicks on an MS ad, MS doesn't get money" Hey rufus, you might seriously want to study the general dynamics of the business before saying something so utterly nuts. OF COURSE microsoft benefits when the ads they serve are clicked upon. How else do you suppose they make money on ads? Click-thru generates a buck (just for purposes of this example). That buck is split between digg and Microsoft. And the other participating party (the advertiser) gets the eyeballs on their website, post click. You do realize that google makes $ off those 'ads by google' textads, right? This post was edited by mooresa56 on Thursday, July 26, 2007 at 23:57. |
| #14 By 15406 (216.191.227.68) at 7/27/2007 9:16:48 AM |
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#13: I think your brain has dehydrated. MS pays Digg to run MS ads. When someone clicks on the link, MS pays Digg and not the other way around. Boy, you wouldn't stay in business long with your "I'll do something for you, and then give you money too!" model.
OF COURSE microsoft benefits when the ads they serve are clicked upon. How else do you suppose they make money on ads? MS benefits by selling software. MS makes money on ads they run on their own properties like MSN and Hotmail. MS certainly does not make ad revenue by running ads on other sites. |
| #15 By 3653 (68.52.54.161) at 7/28/2007 6:06:20 PM |
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i think i see the problem in our discussion. You think this agreement is about "microsoft" ads, meaning ads that depict "microsoft' products. It is not.
The agreement is for Microsoft-SERVED ads, meaning from anyone who wants to pay for adspace within Microsoft adCenter? Right? |
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