Microsoft plans to launch its Xbox 360 gaming console in India, where an economic boom has boosted incomes and spurred spending.
The U.S. software firm aims to hit the market before the Indian festival of lights, or Diwali, when many companies pay annual bonuses to workers. This year, festival falls on Oct. 21.
"We see an opportunity to lead and define the market,'' said Mitch Koch, corporate vice president for global retail sales at Microsoft's entertainment and devices division.
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