There's a real danger that they're going down the same path they did with .NET branding a few years ago. Nearly every new product, whether it had to do with .NET or not, was given the .NET moniker.
Now, Windows Live. The various services have NOTHING to do with Windows. They don't even "tie in" to Windows.
Case in point: Windows Live Mail. You would think that Vista's Windows Mail would be able to connect to it? Nope. They've gone and created an all-new e-mail client (Windows Live Mail Desktop) that you would need to use. Where's the integration?!
But here's what I suspect the reason is: Antitrust. If they were to enable Windows Mail to connect to Windows Live Mail, they'd have to enable it to connect to all competing web-based email systems (Gmail, Yahoo Mail, etc.). So, to avoid illegal bundling/monopoly abuse charges, they had to make WLMD completely independent of Windows. (WLMD is developed by the Outlook Express/Windows Mail team, and is based on essentially the same code base.)
Same thing for Windows Live Messenger. Regular "Windows Messenger" is gone in Vista, so there will be no bundled IM out-of-the-box. (South Korea's antitrust case against Microsoft is responsible for this one.)
In the end, I don't like the way Windows Live is going. There's no integration; it's an unnecessary rebranding of MSN products and services.
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