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Microsoft's 'Live': Another .Net Disaster in the Making? | |
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| Time: 09:24 EST/14:24 GMT | News Source: eWeek | Posted By: John Quigley | ||
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Opinion: After running the .Net moniker into the ground, Microsoft backtracked and undid its branding mistakes. Will history soon repeat itself? The warning signs are mounting fast and furiously. Microsoft's "Live" branding campaign is in danger of succumbing to the same fate as its .Net one. | ||
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| #1 By 1401 (65.255.137.20) at 2/13/2006 6:10:27 PM |
| I'd say she's right on the money with this opinion. I'd venture to say that the 'Live' branding will disappear for the most part within the next 2 years or so. Just like the .Net strategy, I can't fully understand what's it's for. I think it's simply a reactionary strategy and not too well thought out... |
| #2 By 665 (198.51.49.2) at 2/13/2006 6:18:41 PM |
| They pretty much broke MSN into content and apps / services. So anything MSN did that was a web app or service is now rebranded as Live. The content areas (which I'd guess will get more attention) is still MSN. That might be too simplified, but is pretty much the truth. Live will be things like mail, maps, Office, messenger, etc. etc. I don't think they'll drop the Live banner anytime soon... |
| #3 By 1401 (65.255.137.20) at 2/13/2006 9:46:33 PM |
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Look at this page:
http://status.messenger.msn.com/Status.aspx?product=wm It still says .NET Service Status - jesus, what a branding nightmare MS has gotten itself into... |
| #4 By 863447 (120.40.157.199) at 5/14/2013 9:53:24 AM |
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