James Utzschneider gives Microsoft a C+ when it comes to getting its message out to small and medium-sized businesses, and a B for delivery.
It needs to improve at reaching that broad tier of businesses, said Utzschneider, a general manager of a Microsoft group that sells software to companies he describes as "bigger than little and smaller than big."
In an effort to raise its profile and tout its products to that market, Microsoft is opening its doors today to customers — actual and potential — for a daylong "business summit." Chairman Bill Gates and Chief Executive Steve Ballmer are to speak to attendees, pump them up about Microsoft's software and unveil new products.
|