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Xbox 2 Game Launching On MTV | |
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| Time: 03:49 EST/08:49 GMT | News Source: Brand Week | Posted By: Alex Harris | ||
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The revolution will be televised. Xbox 2 -- aka Codename Xenon, the next-generation gaming console from Microsoft -- will make its first appearance on a yet-untitled half-hour special that will be broadcast globally across all MTV stations. The move bucks industry protocol to make major debuts at E3 in Los Angeles-the largest trade show in the gaming industry. "It doesn't make sense to unveil the product behind a closed door, at a trade-only event. We wanted to talk directly to the consumer first," said Peter Moore, corporate vp-worldwide marketing and publishing for Microsoft Xbox. | ||
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| #1 By 8556 (12.217.161.186) at 4/11/2005 1:21:09 PM |
| As soon as they make sure it doesn't blue screen upoin start-up they'll arrange the broadcast. No doubt other sponsors are being lined up to share in the "glory", but also in the expense. Microsoft's marketing is getting smarter. |
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