The average U.S. iPod owner is spending about $150 on cases, cables, adapters and other accessories and there is little evidence that trend will subside any time soon, a consumer survey has found.
A survey by the market research firm Envisioneering Group found that American consumers who own an iPod are spending on average half of the value of their digital media device on accessories. The survey averaged the price of an iPod at $300 and was taken before the release of the iPod shuffle in January.
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