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  Microsoft, Macrovision align on copy protection
Time: 00:00 EST/05:00 GMT | News Source: CNET | Posted By: Chris Hedlund

Microsoft and copy-protection company Macrovision have struck a deal that will add a new layer of anticopying defenses to video content being swapped between home devices. The two companies said that Microsoft had licensed Macrovision's technology, which aims to stop people from making copies using analog connections between devices, such as those that typically link a set-top box to a television. The deal could make it harder for consumers to make permanent copies of TV shows and movies without permission, if they use computers running the Windows operating system. It should also help convince movie studios and other content producers to release their products in new ways online, the companies said. "We think that long term, the studios will offer more interesting products over the Internet using this technology," said Brad Brunell, Microsoft's general manager of intellectual-property licensing.

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#1 By 2231 (68.100.199.62) at 2/1/2005 1:37:31 AM
Another reason to avoid Microsoft's media products.

Have I read the Betamax ruling wrong? If the betamax ruling said I have a right to record for my personal use why isn't it illegal to interfere with that right?

#2 By 2231 (68.100.199.62) at 2/1/2005 1:41:43 AM
#1, how do you stop the audio coming into my ears? The headphone jack will always be a weak link.

#3 By 2960 (156.80.64.60) at 2/1/2005 8:36:28 AM
#2,

You're right, but the fair-use doctrine is flat-out being ignored by just about all media companies these days, and it doesn't appear that the government cares.

#4 By 3339 (64.160.58.137) at 2/1/2005 5:28:48 PM
"Steve Jobs is an owner of Pixar, one of the media companies who control the way Apple sells DRM'd music. "

Wow, Parker, you outdo your own brilliance on this one. Since when is Pixar a recording studio?

I love that hot new duet from Mike and Sully (with backing vocals by Boo), and Woody's first album where he electrofied his classic country sound was pretty good, but I'm not a fan of Flik's hiphop music... it's a little too raw for the kids.

This is video. It's Microsoft claiming that the industry and marketplace is ready for video without having the appropriate (or legal) rights platform worked out. It is Microsoft that is going way beyond any current hinderances in place with audio DRM with their video products. Apple has specifically stated: we aren't going to do video in the current landscape of limited rights. I know your obsessed with Apple, but please, try to bring them up when they are at least in the most insignificant way involved in the issue.

#5 By 3339 (64.160.58.137) at 2/1/2005 8:13:37 PM
"If you read the Pixar company report, it does list music as one of the prodcuts it sells."

Actually, Parker, I am an investor and DO read their filings.

Go to: http://yahoo.brand.edgar-online.com/doctrans/finSys_main.asp?formfilename=0001193125-04-195283&nad=

Search for "music", you will not find a single reference to music. Search for "soundtrack recordings" and you will find one reference... Guess what? Pixar does NOT own them, Disney does. Please STOP LYING.

"But more importantly, the key to Pixar's success is its relationship and co-production agreement with Disney."

Really? Read their filings and you will read numerous references to the END of this agreement. Have you been stuck in a hole for the last couple of years, Parker?

"You are hopelessly naive if you don't think Disney's relationship with Pixar, and in fact every other big media company doesn't have influence over Pixar and iTunes."

You are hopelessly retarded if you think Disney, or any other company, has influence over Pixar or (more insanely) an application built by Apple.

Pixar is clearly about to become the most independent and, in some respects, powerful movie studio which has (some) influence over any other company which wishes to distribute its products. No music, movie, or media studio of any kind has any control over iTunes. What part of iTunes do you think is controlled by Disney or any other big media company? Please tell, Parker.

"ITunes DRM model is the mdel of choice for big media. Quit trying to deny it. "

Whose denying it? It is a success, and everyone else copied its terms because of that success. It wasn't their choice though... Apple insisted on it, they acquiesed, it became a success. Everyone knows every studio did not like the rights that Apple originally requested and insisted on. And now, despite copying Apple's iTMS DRM rights policy, all other stores are still floundering.

But what the FCK do these complete lies and/or idiocy have to do with Microsoft and Video DRM? Hmm, Parker?


This post was edited by sodajerk on Tuesday, February 01, 2005 at 20:21.

#6 By 3339 (64.160.58.137) at 2/2/2005 12:58:30 PM
"Merchandise and Interactive Games. We believe the characters, story and music created in our animated feature films provide significant revenue generation opportunities through various consumer products such as toys and interactive games."

Records or music recordings are not mentioend as a product.

"Sure. In 2006."

In other words, they don't have the rights to the music yet. All I was doing though was questioning the massive control that Disney has over them. Looks to me like Pixar quite simply said: "Goodbye."

"This is 2005. If you can't get the year right, how do you hope to get anything right? "

I never mentioned a year or time when the agreement ends. It's not a matter of me getting a year right, it's a matter of you learning to read... Or rather throwing up smokescreens to avoid the point raised by me: what the FCK does Apple have to do with Microsoft choosing a disruptive video DRM technique?

(If you'd like to talk about when the agreement ends, it's not time based but product based. Cars is essentially completed... But yes, the relationship will stretch much longer because of merchandising... This will go well beyond 2006 as well... But I think most would agree that the relationship is closer to over than not... Moreover, I would bet that most would agree that Disney has ZERO control or power over Pixar at this point, which is why I brought it up.)

This post was edited by sodajerk on Wednesday, February 02, 2005 at 13:04.

#7 By 3339 (64.160.58.137) at 2/2/2005 5:05:30 PM
"Hmmm. I could swear there was a Finding Nemo soundtrack ... "

Who said it didn't exist? I said Disney owns the rights (they do), and that in the quote you provided but conveniently cutoff, Pixar chooses to not mention music as a product... it's a source, but not a product. The same way "their characters" are a source, but not a product.

"Now tell me this isn't music ... you moron. "

Who said it's not music? I said Apple is not relevant to the fact that Microsoft is adopting a restrictive DRM technology for video. I have said Apple says they won't enter video because of the current DRM landscape. I've said that Pixar is independent from Apple. I've said, Pixar is not a player in the music world. I've said Disney has no power over Pixar. I've said Disney has no power over Apple. And I've asked you: why are you avoiding the true subject of this post and bringing up Apple when it is completely irrelevent.


#8 By 3339 (64.160.58.137) at 2/3/2005 2:19:40 PM
"Apples DRM model is the one the RIAA likes because it is incredibly restictive."

It is no more restrictive than any other scheme. In many cases, less so. And the RIAA didn't like it, Apple pushed for it, and then it became a success. Now every other store copies those rights.

"Therefore Apple is the DRM trendsetter."

Yes, Microsoft had horrible DRM before Apple. Apple came up with DRM acceptable to the industry and preferred by consumers. And everyone else copies them now.

"Attacking Microsoft over DRM is stupid."

Claiming Apple is worthy of attack but that Microsoft isn't is stupid.

"But thats what the brainwashed Apple faithful do. "

No, anyone opposed to DRM and/or people who feel they do not have enough fair use rights now attack Microsoft DRM as well. Only a fool like you attacks Apple while praising Microsoft.

However, Apple only has DRM for audio and has fairly acceptable terms. This article is about video DRM, and everyone agrees it goes too far. Apple doesn't set trends in this market, they don't even have a product in this market. Why do you keep acting as if this involves Apple?

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