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Microsoft Notebook: MSN working to top Google | |
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| Time: 10:20 EST/15:20 GMT | News Source: Seattle PI | Posted By: Robert Stein | ||
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One way to understand the challenge Microsoft Corp. faces as it takes on Internet search king Google is to think of it in terms of soda pop. The big cola companies are famous for conducting blind taste tests, in which participants sample Coke and Pepsi and declare a preference without knowing which soda is in which cup. In the prototypical example, people opt for the drink that's not their normal favorite, showing just how much a brand can influence perception and choice -- and, not incidentally, providing good material for a TV commercial. | ||
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| #1 By 8556 (12.217.173.227) at 7/6/2004 11:41:24 AM |
| If MS simply clones Google's look and functions they will win because MSN, busy and cluttered though it may be, remains the default home page on many IE browsers. If they develop superior technology they will deserve to be number one. If they buy Mooter and incorporate improvements they will become number one. How many times has MS not met its goals? Money vs. Quicken is the only significant battle, that I can think of, that MS came in second over time. |
| #2 By 3653 (68.54.230.116) at 7/6/2004 11:20:36 PM |
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"noboy's going to be using IE anymore"
LOL. Yeah, 100s of millions of users are going to switch. LOL. |
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