Well Well....
Doesn't take much to start a simple argument over a $99 piece of software, now does it? :-). As a prepress operator myself, I have found Microsoft Publisher to be very cost effective for my business. I have attracted numerous customers in the SOHO market that wouldn't normally be using the high end products available from Qark, Adobe and Corel. I keep track of (in a marketing form report) of projects created by each software project that I send through the rips or even to the digital copiers. In the SOHO market alone, Publisher has been 15% of my over all sales between my two print shops ($600,000 a year combined total sales). The remainder of the money is divided between 3 Adobe products (already mentioned here), 1 Quark product, and 2 Corel products. While Publisher is the lowest margin, it's been one of the easiest to prepare (so long as the customer uses Pack and Go). Not to mention the Word of Mouth that I have received from the SOHO customers that I have.
Publisher 2002 has added improved font licensing, 12 spots colors, process colors plus cmyk, updated pantone, new "Save As" options, 100% customizable interface, new Office Art, new improved mail merge feature which has made the ability to produce numbered raffle tickets much easier, 800mb of Clipart (on the Office XP media CD that is included), Word import feature, headers and footers, VBA/Macros with Add-Ins (I have created an excellent addin that you can use to Find and Replace colors in an entire publication (up to 2gb in size), Publisher 2002 does support paragragh and character styles (unlike what was told in this forum), PrePress Printer location available from the tool bar, which takes you to: http://microsoft.saltmine.com/publisher/pspp/list/usersearchcriteria.asp
and of course, many more items to mention...and not enough time :-)
Publisher is very intuitive, and compliments the remainder of the Office line very well. SOHO customers will find this very beneficial because the interface and menu commands are shared across the entire Office line..which is very consistent.
I have been using Publisher 1.0, 2.0, 3.0, 97, 98, 2000 and now 2002 in my print shop for years (as well as Pagemaker, InDesign, Quark, CorelDraw! and even a Serif product), and has suited myself, as well as the thousands of other printers that are using Publisher. If you have any question on that, feel free to drop me an email at publisherhelp@kvalcom.com or you can visit my printshops, located in Madison WI. I will show you the 10,000 plus samples that I have saved over the years that show the work we have done using Publisher. Let me know if you are interested. The proof is in the pudding :-)
Have a great day!
Brian
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