Amazon.com is expected to announce a deal with Microsoft on Thursday to use the latest version of the software giant's digital media technology to stream music samples from its Web site.
Amazon will use Microsoft's Windows Media Services 9 (WM9), with encoding services provided by digital media services provider LoudEye. The deal will also affect sample streams at Borders.com, CDNow.com and VirginMega.com, which outsource their e-commerce sites through Amazon.
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