Netflix has surpassed one million subscribers. Netflix has nearly doubled its subscriber base each year since shifting to a subscription model in 1999, reaching one million members in less time than media giant AOL. "We are excited and proud to have reached the one millionth subscriber level in record time while still early in the consumer adoption curve," said Reed Hastings, CEO and founder. "Our unrelenting focus on creating the best movie rental experience for our subscribers, along with the rapid adoption of DVDs, has propelled our growth to date. That growth will continue based on consumer enthusiasm for overnight delivery, no late fees and the largest library of DVDs available anywhere."
An extensive library of more than 13,500 titles -- far more than can be found at a neighborhood video store -- helps ensure members can view everything from the latest big Hollywood releases to hard-to-locate documentaries and independent films.
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