Sun's enthusiasm for WORA is, um, strange, because Sun is a hardware company. Making hardware a commodity is the last thing they want to do.
Oooooooooooooooooooooops!
Sun is the loose cannon of the computer industry. Unable to see past their raging fear and loathing of Microsoft, they adopt strategies based on anger rather than self-interest. Sun's two strategies are (a) make software a commodity by promoting and developing free software (Star Office, Linux, Apache, Gnome, etc), and (b) make hardware a commodity by promoting Java, with its bytecode architecture and WORA. OK, Sun, pop quiz: when the music stops, where are you going to sit down? Without proprietary advantages in hardware or software, you're going to have to take the commodity price, which barely covers the cost of cheap factories in Guadalajara, not your cushy offices in Silicon Valley.
"But Joel!" Jared says. "Sun is trying to commoditize the operating system, like Transmeta, not the hardware." Maybe, but the fact that Java bytecode also commoditizes the hardware is some pretty significant collateral damage to sustain.
http://www.joelonsoftware.com/articles/StrategyLetterV.html
This post was edited by BobSmith on Thursday, January 16, 2003 at 22:28.
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