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  Microsoft "regrets" Mac-to-PC ad
Time: 00:00 EST/05:00 GMT | News Source: News.com | Posted By: Todd Richardson

Thanks Tim
Microsoft, in the wake of an Apple Computer ad campaign to woo Windows users, briefly ran a similar ad of its own. An ad, titled "Confessions of a Mac to PC convert," was posted to Microsoft's Web site last week. The article purports to be a first-person account of a writer who decided to switch from an Apple Macintosh computer to a PC running Windows XP. "Yes, it's true," the woman is quoted as saying. "I like the Microsoft Windows XP operating system enough to change my whole computing world around...Windows XP gives me more choices and flexibility and better compatibility with the rest of the computing world."

Although the ad appears to be from a "real person," similar to the Apple campaign, Microsoft said it commissioned the posting from a freelance writer who was paid for her work, although the company claims her experience was genuine. Microsoft also said that the photograph of the "convert" was actually a stock photograph. The ad was pulled down from Microsoft's Web site Monday, following an inquiry from CNET News.com. Microsoft said the posting, made by Microsoft's software marketing group, was a mistake in judgment. Microsoft "regrets the action" and said it did the right thing in removing the page. The company has no plans for an ad campaign featuring Mac to PC "converts."

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#1 By 1845 (12.254.162.111) at 10/15/2002 2:24:31 AM
From what I've read on this issue, nobody has shown that the switcher didn't switch from Mac to Windows, so what's the big deal?

#2 By 3339 (67.116.252.114) at 10/15/2002 2:33:53 AM
Bob, she works for the Microsoft PR department on a regular basis. She isn't even the woman in the photo--that is a stock photo, and as a result of this, it's been learned that other testimonials still hosted on the site are not in fact photos of real people but stock photos. She was paid to do it. With testimonials, you usually want to be truthful, and it helps if there's no economic incentive for the person giving the testimonial. MS's own PR department says they handled it improperly and that it won't happen again. Maybe you see no problem with informercial-type tactics, but it's not the sort of credibility issue MS should be getting into in the first place.

Nobody can bulster Apple's credibility like MS's PR dept can.


#3 By 1845 (12.254.162.111) at 10/15/2002 2:35:46 AM
Considering how pathetic Apple's switch ads are, I'm rather surprised that Microsoft bothered to mimic them.

jerk, thanks for the response.

#4 By 3339 (67.116.252.114) at 10/15/2002 2:40:37 AM
Bob haven't you noticed the principle in advertising/marketing: if Apple does it, everyone will copy it. Who didn't have a spat of black and white ads, who doesn't now have a colorful 3D logo with glare and shadow, who hasn't all of a sudden grown the balls to do a comparison ad?

Considering how pathetic Apple's ads supposedly are, it's REALLY, REALLY pathetic that MS had to hire a professional writer to come up with a bad impersonation that took 2 hours to unveil as a fraud.

#5 By 1845 (12.254.162.111) at 10/15/2002 2:42:55 AM
I didn't mean that all Apple ads are pathetic. I just think the switch ads are pathetic. Even folks I know that love and use Macs exclusively, think that ads are lame.

#6 By 2459 (24.233.39.98) at 10/15/2002 2:46:24 AM
You mean like how Apple hired actors for the switch ads and claimed they were the real people.

#7 By 1845 (12.254.162.111) at 10/15/2002 2:46:57 AM
So, do you sleep jerk? You've been at it all day too.

#8 By 1845 (12.254.162.111) at 10/15/2002 2:47:49 AM
"...it was a really good paper..." Hahahahahaha!

#9 By 3339 (67.116.252.114) at 10/15/2002 2:51:51 AM
Actually, no, I don't sleep much.

#10 By 1845 (12.254.162.111) at 10/15/2002 2:53:00 AM
Guess that's something else we have in common.

#11 By 2459 (24.233.39.98) at 10/15/2002 2:55:09 AM
Speaking of Ellen Feiss, she flubbed her lines. :-)

"I was writing paper on the PC..."

No wonder she switched, lol. I wonder if she was able to write paper on the Mac.

I think the "beep....beep.....beep...beep...beep..beep" was her leaning on the keyboard with her paper. She must've been using DOS and a 286 though, because Windows seldom beeps just from leaning on a key. :-)

#12 By 3339 (67.116.252.114) at 10/15/2002 2:57:29 AM
do you seriously believe that, enforcer, and the truth is coming out with you too (like soda)--that softies have their own assinine conspiracy theories? Or are you just making crap up for the hell of it?

Like I said, no one knows how to reinforce Apple's credibility quite like the MS PR dept.

#13 By 1845 (12.254.162.111) at 10/15/2002 2:59:03 AM
lol, considering that autosave feature of the last at least three versions of microsoft office, and how seldom oses like 2k and XP crash, her ad is just preposterous. I can be in the middle of a doc, unplug my computer, and upon turning it on again, the document recovery feature promptyl opens the document for me. maybe ellen was using an inferior word processor like wordperfect. at any rate, i'd say it is a pebkac issue, not an os issue.

#14 By 2459 (24.233.39.98) at 10/15/2002 2:59:38 AM
Yes, I believe it. Apple always makes false claims.

#15 By 3339 (67.116.252.114) at 10/15/2002 2:59:53 AM
Damn, that Tony Hawke actor sure looks a whole lot like Tony Hawke? QBert too... And Will Farrell... And that surfer dude. Anyway, that's pathetic if you think the peope are actors, and aren't real switchers.

This post was edited by sodajerk on Tuesday, October 15, 2002 at 03:03.

#16 By 3339 (67.116.252.114) at 10/15/2002 3:00:53 AM
That was a refresh that caused the triple post. F'in site. I think I've killed that though.

This post was edited by sodajerk on Tuesday, October 15, 2002 at 03:05.

#17 By 1845 (12.254.162.111) at 10/15/2002 3:03:08 AM
Did you think we didn't understand you the first time, jerk? Maybe you triple posted for aesthetic reasons?

#18 By 2459 (24.233.39.98) at 10/15/2002 3:03:30 AM
Cut 'n' Paste or triple post?

#19 By 1845 (12.254.162.111) at 10/15/2002 3:11:51 AM
lol

#20 By 2459 (24.233.39.98) at 10/15/2002 3:12:06 AM
Uh, SJ, it's called a product endorsement.

Tony Hawk and the others you mentioned are celebrities.

#21 By 2459 (24.233.39.98) at 10/15/2002 3:13:31 AM
And, in case you didn't notice his stint on SNL, Will is an actor. :-)

#22 By 2459 (24.233.39.98) at 10/15/2002 3:15:29 AM
Besides, how seriously am I supposed to take a bunch of entertainers and someone who says, "I was writing paper on the PC..." :-)

#23 By 3339 (67.116.252.114) at 10/15/2002 3:17:31 AM
What so they aren't paid actors, they're real switchers but don't count because they are celebrities? But the real people are fake? And the four switchers that run web sites detailing their experiences are just faking it--or I get it, they're Apple employees pretending to be people that don't really exist?

Please, this MS joke was posted this morning, and I was hearing the slashdotters say, "At least the Wintel switchers are hotter." An hour later they had egg on their face. Are you suggesting Apple is better at maintaining their frauds and have gone undetected for several months?

That as I said previously, is a desparately pathetic and pointless delusion. Why do you need to believe they are fake?

#24 By 2459 (24.233.39.98) at 10/15/2002 3:18:55 AM
Ever heard of NDA?

#25 By 3339 (67.116.252.114) at 10/15/2002 3:21:00 AM
Will Farrel is an actor? Oh my f'in god! No! Does that mean every moment of his life is faked? Because he can't possibly use a Mac in reality!

Because, enforcer, all of the ads feature REAL switchers, REAL Mac users -- it's no scam, none of them were paid, they are authentic testimonials.

So why is it so important that you convince yourself they are "faked"?

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