The announcement a few weeks ago of the first proper cross-platform iPod (the first ever iPod for both Windows and Mac in one) along with the iTunes music store pushed forward the fact that the iPod is the best selling mp3 player in the world.
Market share is the main problem that Apple has right now across the market, apart from in the MP3 sector where they are dominating. “The competition hasn’t even caught up with our first generation iPod, and we’re introducing our third generation,” said Steve Jobs, Apple’s CEO. And he is exactly right, companies like Creative are still clambering around to get a piece of the MP3 action, but so far no one has managed to do it with the style that Apple has.
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