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    Industry Executives Predict Major 
    Growth for the Video Game Industry 
      
        | Quotes |  
        | "A 
        primary topic of the interviews was the market potential for the leading 
        new game systems, the Sony PlayStation 2, the Microsoft Xbox, the 
        Nintendo GameCube and the Game Boy Advance. Surprisingly, the executives 
        were in almost universal agreement that all four of these platforms 
        would be successful over the next several years." |   According to a new report from DFC Intelligence, 
    executives in the interactive entertainment industry believe that the video 
    game business is poised for record growth over the next several years.
 The report, Executive Interview Series: The State of the Game Market 2002, 
    is based on interviews DFC conducted with some of the leading executives in 
    the video game industry.
 
 A primary topic of the interviews was the market potential for the leading 
    new game systems, the Sony PlayStation 2, the Microsoft Xbox, the Nintendo 
    GameCube and the Game Boy Advance. Surprisingly, the executives were in 
    almost universal agreement that all four of these platforms would be 
    successful over the next several years.
 
 According to David Cole, the president of DFC Intelligence and author of the 
    report, "We have been doing these reports for six years now and never had we 
    had such a strong consensus of opinion. Almost everyone believes the game 
    industry will have unprecedented growth and that there is room for at least 
    three hardware platforms to build market share."
 
 Nevertheless, the interviewees also thought there would be a substantial 
    difference in market share among the video game platforms. The PlayStation 2 
    was the almost unanimous favorite among industry insiders to be the market 
    share leader. The general consensus was that in the U.S., the PS2 would 
    capture a market share of about 50%, with the Xbox and GameCube splitting 
    the remainder roughly equally. On a worldwide basis, the PS2 was predicted 
    to have an even greater market share.
 
 The interviews also went into significant detail about the problems of 
    rising development and marketing costs, the potential for wireless games, PC 
    and console online games and which companies are likely to be the winners 
    and losers over the next several years.
 
 The new report is available from DFC Intelligence. Qualified media can 
    register at www.dfcint.com to request a copy of the report. DFC Intelligence 
    is a research firm focused on interactive and digital entertainment. DFC 
    recently published the 800-page report, The U.S. Market for Video Games and 
    Interactive Electronic Entertainment and announced that the 2002 version of 
    The Online Game Market (400 pages) will ship on the first of June. For more 
    information contact go to the DFC Web site at www.dfcint.com.
 
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