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  In New Ads for Bing, ‘Doing’ Is the Thing
Time: 11:59 EST/16:59 GMT | News Source: New York Times | Posted By: Robert Stein

Bing, the search engine from Microsoft, is changing advertising approaches for the first time since 2009, when it bing-ed its first “bing.” A campaign that is scheduled to begin on Sunday will declare, “Bing is for doing.” And yes, the “ing” in “doing” is meant to echo the “ing” in “Bing.” The new theme replaces the original theme, “Bing and decide,” which presented Bing as a search engine that, unlike Brand G (a k a Google), helped consumers make more informed decisions.

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#1 By 1401 (216.145.133.6) at 1/20/2012 2:31:27 PM
Oh - that's what Bing is for!!! Now I get it!!! Yean, this is really going to make me switch this time...

#2 By 17855 (67.52.227.2) at 1/20/2012 3:44:32 PM
I switched and I will never look back...

#3 By 28801 (129.33.202.164) at 1/23/2012 7:13:43 AM
When Bing first came out I often double checked on Google. Not any more. Bing does a great job and those who haven't tried it shouldn't knock it.

#4 By 2960 (72.209.197.132) at 1/23/2012 11:22:33 AM
Wut

#5 By 37 (192.251.125.40) at 1/27/2012 3:28:51 PM
Bing sucks.

#6 By 28801 (68.44.220.197) at 1/27/2012 9:51:32 PM
I did a search for awbrian in bing and google.

First entry on bing was awbrian's profile on ActiveWin and just about every other entry on page 1 was a post made by aw or reference to aw.


Sorry to say #5 but you didn't show up until page 3 of google and not much after that.

Just sayin'.

#7 By 37 (192.251.125.40) at 1/31/2012 1:39:00 PM
I did a search for rxcall.

Google: Page 1
Bing: Page 3

Just sayin'.

This post was edited by AWBrian on Tuesday, January 31, 2012 at 15:27.

#8 By 28801 (129.33.202.164) at 2/2/2012 11:31:05 AM
#7: But I was searching for you. Moreover, You are far more imnportant than me so BING got it right.

This post was edited by rxcall on Thursday, February 02, 2012 at 11:39.

#9 By 28801 (129.33.202.164) at 2/3/2012 10:02:21 AM
#7: FYI I found this little tidbit in the BING search

"We are only mere weeks away from releasing a beta of the all new ActiveWin 3.0 website. It's expected to be a very exciting time for everyone at ActiveWin and all of the members.

We are also going to be promoting our forums heavily once the new site is released. We are cleaning up the current forums as we speak, weeding out the spam as well as moving items back on topic.

We have also released some new forum topics, from Windows Mobile to Off Topic discussions, such as politics and even linux!

This is very exciting, and we hope you are just as excited. Thank you for visiting ActiveWin.com!"


You wrote that over 2 years ago. I guess if I published such inaccurate information, I too would want to hide in Google's poor search results.

This post was edited by rxcall on Friday, February 03, 2012 at 10:04.

#10 By 37 (192.251.125.40) at 2/3/2012 12:18:24 PM
"But I was searching for you. Moreover, You are far more imnportant than me so BING got it right."

Ok. LOL

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