Microsoft, with its marketing tactic called "The Mojave Experiment," is trying to put the blame for Vista's bad rap on a market that just doesn't understand the operating system.
In a takeoff of the "blind taste tests" from the '80s, Microsoft videotapes a bunch of people -- seemingly from off the street -- and lets them view a PC operating system thinking its named "Mojave." When they rave about it, the Microsoft folks tell them it's actually visit. Surprise!
The point Microsoft is trying to make is that the more you know about Vista, the more you will like it.
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