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First hints of Microsoft’s “fight back” ads appear | |
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| Time: 02:09 EST/07:09 GMT | News Source: ZDNet | Posted By: Kenneth van Surksum | ||
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Ed Bott: I just noticed this teaser on Microsoft’s home page: If this is going to be the overall message of Microsoft’s much-vaunted new $300 million ad campaign, it might be money well spent. According to the folks at LiveSide, the first ads in the new campaign were previewed at Microsoft’s employees-only Global Exchange conference last week to rave reviews. As Tim Anderson astutely noted the other day, “Vista is now actually better than its reputation. That’s a marketing issue.” Microsoft’s biggest challenge is to get would-be customers to set aside whatever preconceptions they have and listen to its pitch for Vista. Aligning its most vocal Vista critics with the Flat Earth Society is a clever way to get people’s attention. | ||
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| #1 By 21705 (142.213.176.140) at 7/22/2008 11:05:41 AM |
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$300 million ad campaign?
That's a little more than 1 Million of Vista boxes... |
| #2 By 23275 (68.186.182.236) at 7/22/2008 1:34:03 PM |
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They speak of the early 15th century through the later part of the same... yet they show an image of a "Clipper" - four centuries later when sail had reached its zenith and profit per ton where speed of delivery was crucial to select forms of trade. They need to use a different ship more consistent with the "earth is flat" thinking that is widely thought to have existed at that time. It didn't really, but that is another matter... just say'in they need to pay attention to every detail with this thing.... or risk the same challenges regarding the details associated with the new OS itself.
May I suggest a "carrack" as at, http://www.geocities.com/Area51/Shire/6423/Ships/carrack.jpg Details matter and that is really what this is all about. |
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