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Gartner lays odds on Microsoft in ads over Google in enterprise | |
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| Time: 13:39 EST/18:39 GMT | News Source: News.com | Posted By: Kenneth van Surksum | ||
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Microsoft can give Google a better fight in online ads than Google can compete against Redmond in enterprise software, a Gartner analyst concludes in a new research report.
In one corner is Microsoft, the leader in enterprise software and PC-centric applications. Microsoft's eye is on the prize--a bigger slice of the $75 billion in online ad revenue that is forecast by 2011.
Microsoft is looking for growth after failing to see big payoffs from investments in areas like mobile, games, and online services, says David Mitchell Smith, Gartner research vice president and fellow, who authored the "Google vs. Microsoft" report that will be presented at the Gartner Symposium/ITExpo 2008 in Las Vegas this week. | ||
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