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Study sees Microsoft brand in sharp decline | |
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| Time: 13:49 EST/18:49 GMT | News Source: InfoWorld | Posted By: Byron Hinson | ||
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Microsoft's brand power has been in sharp decline over the past four years, an indication the company is losing credibility and mindshare with U.S. business users, according to a recent study by market research firm CoreBrand.According to the CoreBrand Power 100 2007 study , which polled about 12,000 U.S. business decision-makers, Microsoft dropped from number 12 in the ranking of the most powerful U.S. company brands in 2004 to number 59 last year. In 1996, the company ranked number 1 in brand power among 1,200 top companies in about 50 industries, said James Gregory, CEO of CoreBrand. | ||
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| #1 By 8556 (12.210.39.82) at 3/29/2008 12:02:28 AM |
| So, MS was rated #1 in an opinion poll in 1996. Last year, when they made $51,000,000,000 in profits, they dropped to #59. Damn, I wish my company sucked that bad. |
| #2 By 1896 (68.153.171.248) at 3/29/2008 5:55:51 PM |
| Eh, eh, mine too. On the other hand putting things in the proper context I do not doubt that someone at MS will not joke like us about these news. |
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