ORLANDO, Fla.--Microsoft Chief Executive Steve Ballmer says the software giant has a long way to go to compete with Google, when it comes to search and advertising.
Microsoft is attempting to break into online advertising, but Ballmer admitted at the Gartner Symposium/ITxpo here Wednesday that Microsoft is still an "aspirant" in the search and advertising fields.
"In world search and advertising, Google is the leader; we're an aspirant," Ballmer said. "We have a lot of work to do in search and advertising."
Microsoft acquired digital-advertising company Aquantive in May, and it has been in the process of investing $2 billion in its own online-advertising platform.