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Lessons from Apple | |
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| Time: 14:50 EST/19:50 GMT | News Source: Economist | Posted By: Michael Dragone | ||
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FOR a company that looked doomed a decade ago, it has been quite a comeback. Today Apple is literally an iconic company. Look at your iPod: the company name appears only in the small print. Some of the power of its brand comes from the extraordinary story of a computer company rescued from near-collapse by its co-founder, Steve Jobs, who returned to Apple in 1997 after years of exile, reinvented it as a consumer-electronics firm and is now taking it into the billion-unit-a-year mobile-phone industry (see article). But mostly Apple's zest comes from its reputation for inventiveness. In polls of the world's most innovative firms it consistently ranks first. From its first computer in 1977 to the mouse-driven Macintosh in 1984, the iPod music-player in 2001 and now the iPhone, which goes on sale in America this month, Apple has prospered by keeping just ahead of the times. | ||
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| #1 By 80489 (207.188.245.3) at 6/14/2007 8:29:41 AM |
| All true....which makes the actions of companies like Microsoft and Sony all the more inexplicable. |
| #2 By 28801 (65.90.202.10) at 6/14/2007 8:33:10 AM |
| They were too far ahead of the game with Newton! |
| #3 By 2960 (24.254.95.224) at 6/14/2007 8:50:42 AM |
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Apple has been labeled by the pundits as 'doomed' since 1984 when they released the Macintosh. This is why the majority of Pundits hate Apple. They continually and consistently prove them wrong :)
TL |
| #4 By 9589 (75.183.125.87) at 6/15/2007 9:29:49 AM |
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crapple's percentage share of new computers continues to shrink. That's called failure.
In its latest quarter, crapple sold 1.5 million computer units at an average cost of $1495 (not exactly the "peoples" computer at that price). Meanwhile, it is estimated by IDC that 64 million computers were sold worldwide. That leaves crapple with 2% of the world wide market for computers. Again, that's called failure. crapple's iPod sales brought in 3 times more in revenue than its computer sales. It has done well in this regard, but still hasn't been able to make that translate into significantly greater computer sales. The above article is another "I love Apple" tract. I been reading them for several decades, but the facts never seem to mirror the accolades. The fact is that crapple is a dismal failure as a computer maker. |
| #5 By 11888 (64.231.3.226) at 6/15/2007 3:14:53 PM |
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I'm not sure using "crapple" endears people to take anything you say seriously.
And "dismal failure as a computer maker" doesn't add much credibility either. |
| #6 By 80873 (71.183.224.38) at 6/20/2007 9:44:29 AM |
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Apple could be one of the greatest short sales of all time.
I've never seen so much hype in my entire investing career... No one knows when the hype machine will break down and/or Steve Jobs will stumble from his throne as the "know it all guru" of the tech world. But when it does happen, you'll see a panic for the exits. |
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