Microsoft Corp. and MTV Networks, a division of Viacom Inc., today unveiled the new Windows Media® Player 11 and offered an early look at the URGE digital music service during the kickoff keynote address for the 2006 International Consumer Electronics Show (CES). Microsoft Chairman and Chief Software Architect Bill Gates was joined onstage by MTV Networks’ Music Group President Van Toffler and music superstar Justin Timberlake to preview the seamless integration of Microsoft® Windows Media Player 11 and MTV Networks’ URGE, which is designed to bring the emotional connection of music to the forefront of the digital entertainment experience.
Gates and Toffler highlighted the fresh, streamlined design for Windows Media Player 11 with optimized device support and incredibly fast search capabilities that provide consumers with instant access to the entire URGE catalog of more than 2 million songs. Set to debut this year, URGE will offer a deep well of programming and editorial to guide the consumer’s digital music experience, including exclusive content from MTV Networks’ MTV, VH1 and CMT brands.
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