The MSN® Carpoint (TM) online automotive service (http://www.carpoint.com/),
the most visited car-buying and -ownership site on the Web, today announced a
new relationship with FordDirect, the joint venture between Ford Motor Co. and
its Ford Division dealers. The relationship enables FordDirect dealers to
receive online car and truck sales leads from the 7 million unique monthly
visitors to Carpoint. With the new agreement, when car buyers submit a request
for a new Ford vehicle through the Carpoint New Car Buying Service, they are
presented with active FordDirect dealers in their area and given the opportunity
to choose which dealer they would like to work with to complete their new
vehicle purchase.
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