Samsung Electronics, a global HDTV leader, and Microsoft Corp., a leading force in the software and video game industries, today announced an alliance to elevate gaming to the next level through high-definition technology. Microsoft has chosen Samsung as the exclusive HDTV worldwide marketing partner for the next-generation Xbox® high-definition (HD) gaming platform. The announcement was made today during the Home Entertainment Expo at the New York Hilton.

The next-generation Xbox and Samsung HDTV combination is designed to deliver the most advanced and realistic high-definition experience to gamers worldwide. To promote the HD Era, the companies plan to place over 25,000 Samsung high-definition televisions in Microsoft® Xbox retail kiosk locations across the globe.

"Gaming has become a primary force for innovation in the entertainment and technology industries. Samsung has selected Microsoft Xbox as the best next-generation game console and a key driver in the global HDTV revolution," said Peter Weedfald, Senior Vice President Consumer Electronics & North America Corporate Marketing, Samsung Electronics, Inc. "Samsung is proud to expand the Microsoft relationship and stand with them at the forefront of the HD gaming century."