America Online Inc., seeking to boost traffic to its free Web site and generate more advertising dollars as its paid subscriber base declines, said Thursday it is enhancing its search functions. Search queries will now generate a group of results called "snapshots" -- editorial content and relevant information for a wide range of topics including local movie showtimes, sports statistics and current events. It will include options to find a flight or a restaurant. AOL's searches can now group relevant results by topic.
|