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Microsoft Recognizes Pfizer as Pharmaceutical Innovation Award Winner | |
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| Time: 10:14 EST/15:14 GMT | News Source: Microsoft Press Release | Posted By: Brian Kvalheim | ||
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Microsoft Corp. today awarded Pfizer Inc. with the first Microsoft Pharmaceutical Innovation Award at the 3rd Annual Pharmaceutical Marketing Congress. A panel of industry experts selected by Microsoft chose Pfizer based on its leadership in using technology to inform and educate physicians to improve the overall quality of patient care. Taking advantage of industry-leading technologies, Pfizer has enhanced the productivity and effectiveness of its sales force interactions. Through enhanced communication, Pfizer is providing healthcare professionals with the most up-to-date and visually appealing information so they can make well-informed decisions regarding treatment options for patients. | ||
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| #1 By 2960 (156.80.64.137) at 9/28/2004 1:52:43 PM |
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" using technology to inform and educate physicians to improve the overall quality of patient care"
I somehow don't think "Patient Care" was the driving force behind it... It was a side effect. TL |
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