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  Allchin To OEMs: Create Computing Experiences
Time: 06:51 EST/11:51 GMT | News Source: CRN | Posted By: Jonathan Tigner

Microsoft's Windows platform chief Jim Allchin last week told 50 top-tier OEMs to think more like custom-system builders.

During Microsoft's annual OEM executive summit at company headquarters in Redmond, Wash., Allchin, group vice president of platforms, advised the vendors to shift development resources into creating computing "experiences" through which they can differentiate their offerings, rather than beating each other up mainly on price and spewing out product specs.

Allchin urged a mass-volume customization approach, encouraging OEMs to focus on specific needs in the home, entertainment and small-business markets.

"If we do this, I believe that there are great opportunities for them to have more differentiation among them, and, in fact, to make more margin dollars," Allchin told CRN following his presentation. "Hardware, software and services have to be created in tandem to create this experience."

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#1 By 8556 (12.217.111.74) at 9/25/2004 4:15:10 PM
Note to Jim Allchin:

You would be wise to offer your so-far-loyal smallest system builder partners a lower price for XP Home Edition that the lofty $87 per copy we now pay to authorized distributors. Selling Dell, Gateway, H-P and the other low-quality high-volume PC companies XP Home Edition for $40 per PC and now prodding them to try to kill your wide base of custom “partner” builders is excessively greedy and possibly stupid. That’s business. Remember, we’re watching your actions and keeping an eye on Linux at the same time. It would be relatively easy to begin selling the reduced virus threat of Linux vs. Windows. The cost of Windows ownership is no longer lower for home owners and small businesses. The cost of Spyware and Virus removal has about doubled the cost of Windows ownership. Linux has matured recently to the point where homeowners could use it without training. Will you help us or drive us away?

#2 By 3653 (68.52.181.4) at 9/25/2004 7:33:46 PM
if linux for the consumer is a good idea... proceed bobsireno. What's holding you back? If its cheaper... if its easy enough... then go for it.

Just don't expect anyone to actually BUY it.

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