| ActiveMac | Anonymous | Create a User | Reviews | News | Forums | Advertise |
|
|
|
User Controls |
|
New User |
|
Login |
|
Edit/View My Profile |
|
|
|
|
|
|
|
ActiveMac |
|
Articles |
|
Forums |
|
Links |
|
News |
|
News Search |
|
Reviews |
|
|
|
|
|
|
|
News Centers |
|
Windows/Microsoft |
|
DVD |
|
ActiveHardware |
|
Xbox |
|
MaINTosh |
|
News Search |
|
|
|
|
|
|
|
ANet Chats |
|
The Lobby |
|
Special Events Room |
|
Developer's Lounge |
|
XBox Chat |
|
|
|
|
|
|
|
FAQ's |
|
Windows 98/98 SE |
|
Windows 2000 |
|
Windows Me |
|
Windows "Whistler" XP |
|
Windows CE |
|
Internet Explorer 6 |
|
Internet Explorer 5 |
|
Xbox |
|
DirectX |
|
DVD's |
|
|
|
|
|
|
|
TopTechTips |
|
Registry Tips |
|
Windows 95/98 |
|
Windows 2000 |
|
Internet Explorer 4 |
|
Internet Explorer 5 |
|
Windows NT Tips |
|
Program Tips |
|
Easter Eggs |
|
Hardware |
|
DVD |
|
|
|
|
|
|
|
Latest Reviews |
|
Applications |
|
Microsoft Windows XP Professional |
|
Norton SystemWorks 2002 |
|
|
|
Hardware |
|
Intel Personal Audio Player 3000 |
|
Microsoft Wireless IntelliMouse Explorer |
|
|
|
|
|
|
|
Site News/Info |
|
About This Site |
|
Affiliates |
|
ANet Forums |
|
Contact Us |
|
Default Home Page |
|
Link To Us |
|
Links |
|
Member Pages |
|
Site Search |
|
Awards |
|
|
|
|
|
|
|
Credits |
 |
Microsoft Gears Up Xbox Marketing Machine | |
|
||
| Time: 10:33 EST/15:33 GMT | News Source: Reuters | Posted By: Byron Hinson | ||
|
The marketing wheels at Microsoft Corp are grinding into motion as the software giant gears up to launch its Xbox video game console, which it envisions not only as a gaming machine but an entertainment hub for the home. With less than a month to go before the Nov. 15 debut of Microsoft's big foray into the $20 billion-a-year global video game market, the company is marshaling everything from Mexican food to 18-wheel trucks to preach the Xbox gospel, executives said on Friday. ``On the marketing side it's all about building buzz,'' said Robbie Bach, Microsoft's ``Chief Xbox Officer'', told Reuters in an interview. The first advertisements are just now starting to appear in gaming magazines, marking the beach-head of a half-billion-dollar campaign to sell the Xbox over the next year and a half. Soon, ads on youth-oriented television stations like MTV and WB will start beaming the message to legions of potential buyers, mostly the 15-to-25-year-old males Microsoft sees as its key audience. | ||
|
Write Comment
Return to News |
Displaying 1 through 25 of 305 Last | Next |
The time now is
5:17:07 AM
ET.
Any comment problems? E-mail us |
|
Write Comment
Return to News |
Displaying 1 through 25 of 305 Last | Next |
The time now is
5:17:07 AM
ET.
Any comment problems? E-mail us |
