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Microsoft Launches New Xbox Marketing Campaign | |
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| Time: 10:50 EST/15:50 GMT | News Source: IGN | Posted By: Todd Richardson | ||
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Today, consumers are reminded that "it's good to play together." No longer just a nagging recitation to play nice with each other, it is the new tagline in a global Xbox marketing campaign that highlights the unique social and competitive gaming experiences that only Xbox can bring to consumers everywhere. The new Xbox global advertising campaign, developed by McCann-Erickson's tag ideation group, was unveiled this week in print ads for NFL Fever 2004 (the newest football simulation game for Xbox from Microsoft Game Studios) in entertainment and gaming publications. The ads reflect a long-term brand strategy developed in conjunction with Landor Associates, that will influence all Xbox marketing communications for the Xbox line-up of games and services. Point-of-sale materials, Xbox.com, promotions, events, packaging, and PR activities will all reflect the rich interactive, social and competitive entertainment experiences that Xbox delivers. | ||
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