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Ballmer: MS sees the Linux challenge | |
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| Time: 03:53 EST/08:53 GMT | News Source: ZDNet | Posted By: Byron Hinson | ||
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The emergence of Linux as a serious competitor to Windows has forced Microsoft to change the way it approaches customers, according to Microsoft chief executive Steve Ballmer. At Monday's closing keynote speech to Fusion 2002, the company's annual symposium for its partners, Ballmer said that because of Linux, Microsoft is "going through a whole new world of thinking." Where Microsoft has traditionally competed with companies such as IBM, Sun Microsystems, Novell and Oracle on the basis of "low price, high volume", Linux and other open-source software have changed the game through its even lower cost--it is free. | ||
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| #1 By 6859 (204.71.100.215) at 7/18/2002 9:14:11 AM |
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Well... if MS want's to compete against a zero price-point they're mad. They need to compete with the "superior ability," but in some areas they's lose that battle. Plus, if they lower the price of Windows, then they fall into the trap set by Jackson's "findings of fact," wherein it was discussed that Windows has, simultaneously, a price too high and too low. Which could cause the Feds to look at them even more for going after competition (linux).
What to do?... Lowering prices would be nice, like Buy Windows 2000 AS and get free site license (entire organization), buy Windows XP Professional get Office 2002 SBE free, or some such thing. But that's a keg o' worms too. In the end, I can only hope the customer becomes the winner. |
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