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New Ads to Pitch MSN, Verizon Wireless Partnership | |
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| Time: 14:26 EST/19:26 GMT | News Source: Internet News | Posted By: Alex Harris | ||
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Verizon Wireless and Microsoft's MSN portal on Friday will launch a new multi-million dollar marketing and advertising campaign in support of their new mobile service. The "VZW with MSN" service, which places MSN content and special features like MSN's instant messenger application on Verizon Wireless-enabled mobile phones, will be promoted through network television, print, online and retail ads running through the next several months. The ads, designed by Verizon's agency of record, Interpublic-owned Bozell, borrow from both brands' current campaigns. As a result, the new effort shows both MSN's multicolored butterfly logo and the so-called "Test Man" (the "Can you hear me now?" character) from Verizon Wireless's TV ads. For example, a print execution features "Test Man" standing in a field, surrounded by fluttering MSN butterflies. Title of the piece reads: "What you want just about anywhere you go with MSN and Verizon Wireless." | ||
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