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Microsoft Wants To Serve Political Ads With User Data

Time: 12:49 EST/17:49 GMT | News Source: IGN | Posted By: Byron Hinson

Xbox Advertising offers behavioral targeting to advertisers in the U.S. and in the U.K, helping advertisers reach audiences based on their game play activity. For example, in the U.S. we have standard behavioral targeting based on a consumer�s interests in the following segments: Action/Shooter, Racing, Sports, Kinect, and Music. Users must have played any game falling into one of these genres to be included in the targeting segment. In the U.K., we provide targeting by Action/Shooter, Racing, and Sports segments. Early testing indicates that a more targeted campaign will drive higher CTRs (in recent trials we have seen CTRs that are > 30% higher). (CTR= click through rates).

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