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Big change may not be change enough for Microsoft | |
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||
| Time: 09:22 EST/14:22 GMT | News Source: Forbes.com | Posted By: Andi Stabryla | ||
|
Preemption is one of the handiest tools in the art of public relations. If a company can get ahead of news–especially not-so-good new–it can control the tone of the conversation and even guide it in a direction that plays up the company's strengths. | ||
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