Shahine, in Microsoft’s Online Services Division, believes a just-launched project his Bing Advertising team is working on — linking customers’ credit cards to discount deals offered by restaurants and retailers — is essentially a startup.
“We have these ideas out there that, to some people, might sound awesome, and, to others, they think might not work out,” he said. “The only way to know is to put out those ideas, see how the market, how the customers, react to them. It’s all about experimenting, learning from those experiments, iterating.”
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