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Hoopla of TV, Wooing Ads to Digital Media | |
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||
| Time: 09:37 EST/14:37 GMT | News Source: New York Times | Posted By: Robert Stein | ||
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Four companies opened the week on Monday: two digital media specialists, Microsoft and Yahoo; the Weather Company, which considers itself an expert in content on four screens: television, computers, smartphones and tablets; and The Wall Street Journal, which sought to draw attention to its video content and advertising with an event that Journal executives called Newsfront 2013. (Upfronts, NewFronts, Newsfront — it can get pretty confusing.) | ||
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